Dhoom 3 creating dhoom with tie-in merchandise

Published: November 20, 2013
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The merchandise range also includes limited edition dolls of Aamir and Katrina. PHOTO: IANS

The merchandise range also includes limited edition dolls of Aamir and Katrina. PHOTO: IANS

MUMBAI: Bollywood stars Aamir Khan and Katrina Kaif launched an extensive range of official merchandise and products related to their forthcoming action-adventure Dhoom 3 on Tuesday. These include a mobile game, limited edition dolls, fashion accessories, notebooks, cards and more.

Aamir, who plays Sahir the thief, and Katrina who portrays Aaliya the acrobatic diva in the film, presented the wide array of products at the Yash Raj Films (YRF) Studios in Mumbai. The Dhoom 3 licensing programme is supported by Yash Raj Films Licensing (YRFL). There are over 200 varieties of products and 20 partners, with a combined penetration at more than 20,000 retail touch points and with a price range of INR69 to INR9,000, an official statement said.

The film’s collaboration with ICE X Electronics has resulted in an innovative range of electronic gadgets inspired by the movie. Its collaboration with toy manufacturing giant Mattel will treat fans with  limited-edition Barbie dolls of Aamir and Katrina, that capture their looks and styles from the movie.

Dhoom 3 also has a mobile game courtesy of 99 Games, while the film’s association with BollyXpress has produced official greeting cards, gift wrapping papers and calendars. There is also a special consumer and trade promotion for Gulf Pride 4T Plus Bike Oils, and superior grip Dhoom 3 limited edition CEAT Tyres.

Orosilber is a line of men’s fashion accessories inspired by designs featured in the movie. The accessories range includes pendants, rings, wallets, bracelets, dog tags, belts, key chains, tie pins and cufflinks.

Aamir and Katrina also announced the film’s collaboration with Diva’ni for colorful and trendy clown-themed scarves. Archies is developing an exclusive range of movie-inspired paper stationery products, while Steelbird is making helmets for bikers, which will surely be a treat for those inspired by the movie.

There are also playing cards from Parksons, and Vox Pop Clothing’s Dhoom 3 T-shirts.

Published in The Express Tribune, November 21st, 2013.

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Reader Comments (5)

  • AK47
    Nov 20, 2013 - 8:27PM

    Aamir is too short for Katrina.

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  • AK48
    Nov 21, 2013 - 8:36PM

    So was Pacino for most of his actresses. And Cruise. And Hoffman. It is the personality that matters and on screen, Aamir will top Katrina many times.

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  • Nov 23, 2013 - 4:48PM

    Most of the people flaunt their craze for their favorite movie by following the style statement of the stars featured in the movie. So, here is the good news for all Dhoom series fans. Yash Raj Productions has collaborated with the Orosilber to launch some the very attractive movie merchandise accessories. Orosilber is a renowned shopping website famous for its artistic collection of jewellery and other accessories. Orosilber has launched its fantastic movie merchandise accessories inspired from the Dhoom 3.

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  • Hailstorm
    Dec 24, 2013 - 1:18PM

    Will the merchandise be sold in Pakistan? After the grand opening, I am sure the merchandise would find many takers.

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  • Dec 28, 2013 - 5:34PM

    Hello

    Orosilber have manufacturer Dhoom 3 movie fashion accessories in association with Yash Raj Films and the trendy accessories includes the fabulous rings, bracelets, cufflinks, tie clips, pendants, key rings, wallets, belts, hats, t-shirts, suspenders and many more. Please visit http://www.orosilber.com/categories/Movie-Merchandise-Dhoom3-Collection/cid-CU00124337.aspx to view our range.

    If you are interested in selling Dhoom 3 movie merchandise on your site along with Orosilber accessories then please contact us, please view video by which Abhishek Bachchan & Uday Chopra Have something to say about amazing Orosilber Dhoom 3 Merchandise, view at http://youtu.be/reiGSoQugPo

    Regards
    Orosilber.com

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