Young business leaders: IoBM student bags Spikes Asia

Spikes Asia is a collaborative effort between two groups that brings together business and industry leaders.

KARACHI: Anosha Nimra Shahab, a student of BS Media Studies at the Institute of Business Management (IoBM), has been selected from Pakistan to attend the Spikes Asia Festival of Creativity from September 15 to 17 in Singapore. She is among the 15 students who were picked from across Asia and Asia-Pacific and the only one from Pakistan to have received a fully sponsored trip to the event. Spikes Asia is a collaborative effort between Cannes Lions and the Haymarket Media Group that brings together business and industry leaders. Global giants such as Microsoft, Google, Getty Images, Cheil, Dentsu, McCann Worldgroup, Leo Burnett and others are the major partners for this event .

Published in The Express Tribune, September 20^th, 2013.