Pakistan’s problems are numerous and way beyond the scope of this limited space to enumerate. But they aren’t insurmountable if the political will is aligned with its progress. Looking at this year’s brighter side, we can count, at least, one major ‘historic’ achievement in the year that passed. The first democratic transition of power is no mean feat. It might have been flawed, it might allegedly have been rigged and it took 66 years coming, but to state a much-cliched phrase, Rome wasn’t built in a day! This might be exaggerated optimism or just plain naivete, but in the face of all the disasters, finding a bright light is vital if we are not to be swallowed by our own despair.
In an amateurish video clip sent via email as an August 14 celebration gift, the punchline stated, “It took France 178 years to get it right ... Pakistan is just 66-years-old.” However debatable, youthful or just plain silly that observation might be, it does prod one to change the perception of a glass half empty to being half full. Opinions are so jaded where Pakistan is concerned that everyone gets to hear the bad news and no one bothers to seek out the good stories.
Terrorist activities make headlines, whereas the resilience and enterprise of the average Pakistani is never mentioned. Our aspiring G8 neighbour, on the other hand, goes all out to present the colourful palette of its culture. It’s a country where problems exist in as much magnitude as the size of its land mass, but India’s booming IT industry and the dazzling success of its cinema are what the world mostly sees.
I, too, have been guilty of indiscriminate disparagement of Pakistan on many occasions when despaired by the pervading rot that almost numbs all good thoughts. It was after one such disastrous column in which I sang the enemy’s praise while lamenting our ills that I was summarily put in my place by a senior colleague. His cryptic email read, “Indians half the size in number of Pakistan’s population sleep on footpaths. And as the writer of Hard Country (I am sure you have read it) says, ‘percentage-wise more area is out of the Indian government’s control than is the case with Pakistan.’ Nobody goes hungry in Pakistan whereas in India, huge stocks of wheat are rotting in silos because Indians have no money to buy it.” He further advised me to read Praful Bidwai’s article, which documented that in India, a woman is raped every 22 minutes and a bride burnt every 58 minutes. Chilling statistics that remain obscure under the blaze of Bollywood blockbusters.
The senior colleague’s verbal thrashing, however, was enough to rearrange my perspective. It wasn’t that the knowledge of India’s evils was a new revelation, but I realised that Indians accept the rotten side as a fait accompli but boast outrageously of their national accomplishments, basking in the glory of their progress and emancipation as a nation. Despite coming from the humblest of backgrounds, an Indian will hardly ever belittle his origins.
As Pakistanis, we have forgotten how to champion our successes and instead, are drowning in a sea of notoriety publicised more by ourselves. A team of public relations strategists is badly needed to market our talents and dim the evils of our situation for the outside world. Perhaps, if someone IS making a list of resolutions for Pakistan`s 67th year, creating an effective marketing strategy would be a good agenda point. We desperately need to remind ourselves and the world outside of our worth.
Published in The Express Tribune, August 22nd, 2013.
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COMMENTS (32)
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The real problem with the article is that it didn't do what it proposed itself to be doing. Hardly any plus-points of Pakistan were mentioned.And for that matter hardly much of what is plus in India was mentioned. The main thrust seemed to be enumerating the alleged negative points of India.Somebody's negative points don't necessarily makes one's positive points.
So the next time a terror incident happens and some Pakistani is found guilty then just call a marketing manager and get him to do a new ad ?
Good Idea !
Solves all of Pakistan's problems in a second :)
How could such a great advice not work?
ET don't delete lol.
@gp65 So Sachar commission is "error-prone" but obviously Hamood-ur-Rahman commission report isn't. You and your nationalism!
@author, I find it amusing every time jurnolists and media men say India has areas where the writ of the state does not exist. I want to give a very very simple example.
Polio virus has been eradicated in Indian masses by effective implementation and monitoring of the global Polio vaccine programme, India achieved this Polio free state status after great struggle for many years in the year 2010.
To show the writ of the state it is not necessary to run a policestation or send a army patrol in that area. To show the writ of the state it is necessary that your proposed positive action reaches the nook and corner of that area. This is called soft power. Show the light to your people.
I am definitely proud of my country, my countrymen for that.
Now, I don't want to say any further, because there are many many things like this we feel about it. Hope educated Pakistanis like you will not speak about writ of the state with respect to India any more.
@Nandan: Why just talk of FATA, The IG of Sindh admitted to the Supreme court that there are no go areas in Karachi
@Khan: . The author raises important points with sheer alacrity. She is right: nobody in Pakistan goes hungry. Therefore, she correctly points out that the following ET-published article was inaccurate: . http://tribune.com.pk/story/555702/world-hunger-day-at-least-1-5-million-children-suffer-from-acute-malnutrition-in-pakistan/ . In addition I quote from the above Article : . .Welthungerhilfe Project Head Daniel Rupp said nearly half of Pakistan’s females and children suffer from “under nutrition” while around 1.5 million children suffer from acute malnutrition which can lead to death. . I trust the Author Ms Maheen A Rashdi will take note. Having said that I am .
My comment went up in smoke...........apparently I'm not the only one.
Name ONE district that is within India and outside of its control.
ONE district.
No spurious name calling like ' Red Corridor' or '40%'.
The fact is that there is not ONE distroct which is not in control of India.
If you can find the magic unknown district then NAME IT HERE. I will post the numbers of the DM SSP etc. of that place with district codes so you can verify for yourselves.
Unlike Bajor, Miranshah etc. which are fiefdoms outside of Pakistan's control.
ET my comment was not published. Why? Actually in ET comments from both the sides make more sense and are much more highly intellectual than the main article. And you don't even have to pay for them.
ETBLOGS1987
ET mods- please publish response to outright lies supported by facts and logic.
@antanu: "spot on….thats what I kept repeating in my comments.bothe the nations have problems but perspectives are different.as an indian I would not wish our negatives to be highlighted whereas paki media revel in presenting only negatives"
Your conclusions are not supported by facts which are exactly the opposite of what you say.
Which media and civil society relentlessly protested for the gang rape? They did not stop until laws were changed. When rapes, honour killings, karo kari are reported in Pakistan do you see any civil society outpouring?
Which media highlighted corruption in IPL (even though being a domestic tournament, it had no ICC oversight)? It is not just the cricketers but over 30 people are being prosecuted. Compare that to how Pakistani media reacted initially when news of the world published stories about the trio in England in 2010.
Which media actively reported Anna Hazare's drive against corruption?
Indian government published Sachar commission report (as error-prone as it was) on the web. The Hamoodur Rehman report was kept out of public view until an Indian journalist leaked it. Same thing with Abbotabad commission report which was also hiddenn until Al Jazeera leaked it.
Thousands came out to protest the rationalist NArendra Dabholkar's killing. Maharashtra government had to quickly update their laws in response to the outrage. Compare that to Salman Taseer murder. Who came out to protest? Civil society in fact threw rose petals on the killers.
Bal Thackeray was deprived of his right to not just contest elections but even cast his votes due to his hate speech. Hafiz Saeed on the other hand gets budget allocations in Punjab government budget.
BAd actors are there in all countries. But the response of media, civil society and law enforcement agencies to actions of bad actors differentiates one society from another.
spot on....thats what I kept repeating in my comments.bothe the nations have problems but perspectives are different.as an indian I would not wish our negatives to be highlighted whereas paki media revel in presenting only negatives prevailing in their country.this is also the reason most of the comments from this side of the border are full of holier than thou attitude.
My previous comment was not posted because it was deemed offensive but I was being satarical. Okay authoress, we indians are poverty stricken and a nuisance to the world.we have the world hating us because of our nuclear proliferation and exporting terrorism across the globe. Our minorities are exterminated and we don't allow them to acquire position of power. We have bomb blast and suicide attack everyday and we have been insensitized about it now. India is a bad bully." Happy" i would ask why indians and Pakistanis tend to turn more patriotic when they are away in a foreign land as their citizens ? Foreign remittances is not a favour to us but a pledge to your pakistani and Indian famlies at home and no favour.Please, I would request all Pakistanis and nri or otherwise to not be hawkish in their attitude because we need a message of peace and tolerance and love. We cannot change our neighbours or boundaries, live and let live. I would face the mushroom cloud here in Calcutta and likewise in rawalpindi while the expatriates fight their war in a bar in Bradford or Vancouver. I spoke from the heart, I am sorry if I hurt anyone's feelings, pakistani or my fellow Indian patriots. Have a good evening, rab rakha
Another article which complains that there are no articles talking about the good things in Pakistan - and like all the other articles it studiously avoids talking about the "good things" in Pakistan. How about an article which discusses all the positives in Pakistan?
but I realised that Indians accept the rotten side as a fait accompli but boast outrageously of their national accomplishments
The author is perhaps too naive to see the irony here, but it is nothing but precisely such gems of investigative journalism that would automatically make any Indian feel superior despite knowing there is no material difference whatsoever between India and Pakistan.
You see, this beautifully illustrates the real difference between the two nations - a commodity called 'touch with reality' which we Indians are infinitely more gifted with than Pakistanis.
You can only market positives not negatives but failed to highlight any. You need to do something that wins the admiration of the World so should have expanded on that. To become a great nation a country must benchmark itself against best practices on a global scale, in every sphere. Running down failures of another country can never make any country great.
Frm wer did u get th idea tat big areas in India is out of Government control, apart frm some deep forested areas of Chhattisgarh no area is out of the control of Govt. North eastern India is rapidly gaining as one of the major tourist nd economic destinations in India thanks to the reduction in terror activities. Do u know India is so big tat even 2 or 3 states r effected by insurgencies will not effect us, we have never witnessed th massive crime nd terror activities in our major cities like u r witnessing in ur cities now. Also we Indians never deny th problem, instead we accept the problems nd try o solve tem never depend on others( Other kntries). To solve problems one needs patience which Pakistan lacks a lot than India. In innovations nd manufacturing self sufficiency, we r ages ahead of u my dear author, infact at the rapid rate we r educating our population very soon we will get the fruit of tat.
The difference between Pak benchmarking India and India benchmarking China is that India only looks with great admiration at the great strides that China has achieved in building its economy to pull its citizens out of poverty - we ignore the lack of freedom of expression, draconian laws, its muzzled press, the one-child policy etc - the logic being that if we are already better than them in some areas, there is no point in comparing ourselves with them in those areas any longer; Pakistan on the other hand only benchmarks itself on India's failures, which is why there is no desire to improve. The idea of Indians living on footpaths magically makes Pakistan a safe and prosperous place - maybe that should be the angle for your next image building PR campaign.
Bad product needs effective marketing, good product automatically sells.
@np: I was commenting on the gall of the poster.
He had the nerve to state that there were no minorities in Pakistan.
My original response was stronger than what I posted as I didn't want to incite angry debate.
Elimination of the minorities in Pakistan is a shame on the state of Pakistan. There is nobody there standing for their rights (I mean the rights of the minorities).
Almost all the social evils found in India are found in Pakistan as well. Though Islam forbids caste system, but you have it as rigid in Pakistan. India is like a bigger and deeper pond where water can be relatively cleaner than a smaller and shallower Pakistani pond. Indians and Pakistanis both are of similar social stock in spite of different religions. Salvation of Pakistan is in accepting its cultural roots and then develop it without religious bias. Pakistanis were never Arabs and can never be. Pakistan certainly has many good things, but does not know how to market effectively.
Another one of those feel good articles which belittles India so that Pakistan does not look that bad. Why compare ourselves to India; why not compare to Afghanistan? - then we will look even better !!!!
Surprising thing is such an article is penned by a journalist with 20 years of experience and residing in Toronto.
The author raises important points with sheer alacrity. She is right: nobody in Pakistan goes hungry. Therefore, she correctly points out that the following ET-published article was inaccurate: http://tribune.com.pk/story/555702/world-hunger-day-at-least-1-5-million-children-suffer-from-acute-malnutrition-in-pakistan/
Why you have to look down upon India to count the plus point of Pakistan?Why not just celebrate your successes.Besides Soft power of India can easily gauged as 1500 films are made every year in India while not even 10% of that in Pakistan.
@KK: I am curious. How did you come conclude and state that Pakistan will never have Minorities?
What is on your Agenda?
Are you implying that you intend to eradicate all minorities? How do you propose you will do it?
So where are the "plus points"? You forgot to mention any.
Yep..you got it right there...all we need to do is blow the tom-tom even more..and we'll become the land of milk and honey. And why compare with the half naked beggars to our east...we're mamlukat-e-khudadaad..God's chosen people..we should compare ourselves to Saudi Arabia..we're superior to them as well...our women drive, and our press is free. What was it Goebbels said...a lie said a million times, becomes the truth. In our case, we'll just hide the poor!!
India will always have something that Pakistan will never have: minorities.
I agree with your sentiments fully. There is a lot that Pakistan should celebrate. Pakistan has seen a leaceful transition of democratic rule which is unheard of in Muslim societies. Especially when you compare Pakistan to most countries in the Muslim world like Egypt, , Tunisia, Libya, Afghanistan, Iran, Syria or Iraq, at least Pakistan is forging ahead slowly but surely. I don't care whether Indians ignore the sad reality for most of its poor or the fact that people don't die of hunger in Pakistan like other countries. I feel that Pakistanis should just focus on making the nation better and avoid needless comparisons with other nations.
Why so much focus on "Marketing" Pakistan? Soft power takes time to develop. On the one hand people are outraged by foreign media portrayal of Pakistan but at the same time crave its attention. Feeling good about the country is luxury for the have dos of Pakistan who have time to get excited over positive press.