Affordable Breakout finally breaks into Karachi

Published: August 20, 2013
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Brand’s designer Madeeha Raza says that their prices are competitive with other local brands available in the market. PHOTO: PUBLICITY

Brand’s designer Madeeha Raza says that their prices are competitive with other local brands available in the market. PHOTO: PUBLICITY

Brand’s designer Madeeha Raza says that their prices are competitive with other local brands available in the market. PHOTOS: PUBLICITY Brand’s designer Madeeha Raza says that their prices are competitive with other local brands available in the market. PHOTO: PUBLICITY
KARACHI: 

Despite thriving in the market for three years and having 60 outlets across the country, the Western wear retail brand Breakout opened its first store in Karachi only recently. The outlet was launched amidst dance performances by choreographer Joshinder Chaggar and her dance troupe. 

Breakout is a contemporary Western-inspired brand that offers menswear, womenswear, designer shoes, accessories and even a clothing line for kids — one can probably say it has something for everyone.

The brand was introduced three years ago in Lahore. “We literally started from scratch. However, it’s a success story, throughout. First, it was only Breakout and then came out Breakout Kids, which has specific collections for kids wear,” says Madeeha Raza, the designer for the brand.

Considering Karachi is a metropolitan city and the preferred choice for business minds to invest, it comes as a surprise that it took three long years for the brand to find a place in the designers’ hub. Raza, however, remains slightly ambiguous in her comment. “When a good opportunity came our way in the form of the Ocean Towers placement, we landed here,” she says.

Brand’s designer Madeeha Raza says that their prices are competitive with other local brands available in the market. PHOTO: PUBLICITY

Western wear seems to be gaining a lot of popularity among designers even though the masses may not relate to it as much. When asked what the reason behind launching such a brand was, Raza said, “Lots of people in Pakistan love to wear Western clothes. However, often it is not within one’s reach to buy such stuff, so Breakout was launched with that idea in mind. We still cater to as many people as we can and our prices are competitive as far as the collection goes vis a vis other brands that are surfacing in the market today.”

Apparently, the brand is targeting the brave and edgy shopper with hip and bright-coloured outfits. “It’s meant for someone who is brave and bold as far as dressing up goes and someone who can toy with bright colours. Our collection is for the hip and trendy youngsters of today. We plan to remain true to our style philosophy that is loud,” emphasises Raza.

However, like many other local brands, Breakout appears to fall short of the standard of quality and appeal set by international brands, making their way into high-end malls. Nevertheless, the brand aims to reach global success. “We aim to go global, but well before that, we would like to be placed in Karachi’s Dolmen City Mall,” she asserts.

Published in The Express Tribune, August 21st, 2013.

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Reader Comments (6)

  • Loller
    Aug 21, 2013 - 10:35AM

    Terrible terrible quality of clothes and shoes. Likewise, terrible claims process which rejects every claim as “wear & tear” instead of seeing the manufacturing flaws. Poor follow up of sales teams and highly unprofessional sales associates in stores.

    Would rather purchase from competitors even at slightly higher prices, don’t waste your money on this junk.

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  • Ussama
    Aug 21, 2013 - 1:39PM

    Rs. 2200 is competitive? In Pakistan? Lol

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  • choclet
    Aug 21, 2013 - 1:51PM

    zainab market zindabaad! renowned labels there, too!

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  • Hasan
    Aug 21, 2013 - 2:33PM

    Bought shirts with much better quality for around Rs 700 from Thailand. Don’t understand why Pakistani brands can’t give such quality even at triple the prices.Recommend

  • NuPak
    Aug 24, 2013 - 7:52AM

    @Hasan: # It’s not the Pak brand or Thai but instead the rigid & razor sharp “Quality Control” at the manfacuring facility. Pak manufacture top quality stuff from the same industrial area that produce cheap copies. √The difference is the foreign trained merchandizers/inspectors who don’t take any “A-” jobs. The cost is high(rooms full of rejected stuff) but the compensation is equal too. √Good business person knows what going will sell & how long the wait will be. S/he knows very well the quality & price of the competition. Probably they or their boses have seen & traveled the world. √ I say; Still the easiest & cheapest way to succeed in merchandizing is hire someone who is trained outside or by such trainers in the field. √Pak apparel is a very volatile market with so much money & so many wrestlers it’s not kids game. Or you end up with your rejects at Zainub Market and the like…$.&.£

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  • Nisa Ali
    Sep 26, 2013 - 10:34AM

    so Breakout was launched with that idea in mind. We still cater to as many people as we can and our prices are competitive as far as the collection goes vis a vis other brands that are surfacing in the market today.”

    this made me laugh first of all its not reasonable and competitive second their designs & quality sucks ! Would rather purchase from competitors and the best part is their prices are as same as breakout with good far better quality and designs!

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