LONDON: Quite a few celebrities have their own makeup range which consists of almost all the things that women want. But new research reveals that young women don’t think celebrity ranges are value for money.
The study, conducted by VoucherCodesPro.co.uk, shows that 52 percent of young women believe that celebrity branded beauty products and ranges are not worth the money spent on them, reports femalefirst.co.uk.
As many as 34 percent believed the ranges are of poor quality.
But it seems like for some, quality doesn’t matter as they do buy such celebrity cosmetic ranges. The average money spent on celebrity beauty products was 53 pounds.
“Every week, there seems to be a new beauty range from a new celebrity. With the news of a new beauty range from pop group One Direction, we were interested in discovering whether or not celebrities play a part in shoppers’ purchasing decisions,” George Charles of VoucherCodesPro.co.uk said.
“It came as of a bit of a shock when we received the results, where many women claimed that they found these beauty products of lesser quality than normal beauty ranges, but some still continued to purchase them,” he added.