A Menchie’s outlet would be opened in the Mall of Lahore next week and one in Defence’s Y-Block after Ramazan.
Burak International Franchises (BIF) on Sunday launched Menchie’s Frozen Yogurt in DHA.
BIF Chairman Bashir Tahir said, “We are proud to bring the world’s fastest growing frozen yogurt franchise to Pakistan. We will bring containers of frozen yogurt made of organic milk to Pakistan.”
He said the focus of the new venture was quality and customer satisfaction.
Tahir said that a Menchie’s outlet would be opened in the Mall of Lahore next week and one in Defence’s Y-Block after Ramazan. He said the company was also going to open stores in Islamabad and Multan.
TV personalities Natasha Hussain, Alizeh Gabol, Ursila,Khawar Riaz, Nauman Ejaz and Sofia Khan were also present at the launch. “What I love best about Menchies is that it tastes like ice cream, but is actually yogurt,” Alizeh said. “It’s very hot in Lahore so it is a wonderful addition to our market,” Natasha Hussain said.
Published in The Express Tribune, July 8th, 2013.
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