From Lahore to the rest of the world, this agency takes the road less traveled

Off Road Studios offers digital and creative services under one roof.

LAHORE: If the services offered by this all-encompassing 360 digital design agency don’t impress you, its client list surely will. With provisions such as brand designing, web space and event management, interactive gaming, animation, marketing, advertising and the production of TVCs amongst others, Lahore-based one-stop shop for marketing and management solutions Off Road Studios has certainly taken the road less traveled. It boasts clients such as Standard Chartered Singapore, Chevron and Cisco USA, and has created Facebook applications for Victoria’s Secret and 3D animations for Bubble Legendary in collaboration with Disney World.

360 digital design agencies may be the future for marketing, app design and brand strategy but there are only a handful of such companies operational throughout the world. Off Road Studios, an all-inclusive company that allows the consumer to custom-create a service all under one roof, remains to be the only 360 digital design agency throughout Asia. Since all services are handled by an in-house team, it offers clients a more cost-effective and hassle-free way to host a big event or launch.

The company came into existence when a few colleagues and social acquaintances realised the dearth of something ‘all-rounded’.

“The entire concept of a full-service digital and creative design agency is that a client has one, singular point of contact for all of his/her marketing needs,” said CEO Muhammad Waqas, referring to websites, mobile apps, mobile games, interactive media, TVC, print design and event management. “The benefit is not only that all these activities are happening under one roof, but that they are truly integrated. All divisions share the same creative team and the results speak for themselves. Can you imagine how much easier this would make a lawn launch, or massive beverage brand activation?”

With international awards by Favorite Website Awards, Dope, Best Web Design Agencies, Reddot and Dexinger, Off Road Studios has been asked to participate by Harvard University and the London School of Business in a digital marketing/design survey to help them design curriculum.

“We all come from very different walks of life but as a group we feel that there is a lot more advantage in being integrated,” said Umar Hadeed, the company’s chief global strategist. “We try to ensure that each division is the best at what they do so our clients not just get an all rounded 360 service but also the best possible service available in the market.”

With its office located in Pakistan, Off Road Studios is impacting web design and development internationally. “We have not hit the Pakistani market because our services are too expensive to be offered here just yet,” said Waqas.

With established studios in Lahore and Dubai Media City, Off Road Studios also has sales agents in New York, California, London and Melbourne.

Published in The Express Tribune, July 01^st, 2013.

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