Taking a hint from recent growth in motorcycle sales in the 100cc and above category, Pak Suzuki Motors Company has launched a new model of 110cc motorcycle. The company says it is keen to cater to the growing market of higher engine specification motorcycles.
“After a very long period, Pakistanis are looking beyond the 70cc motorcycle market. We are cognisant of this fact, and this is why we are presenting a new motorcycle today with higher engine specifications,” Pak Suzuki Motor Company Managing Director Hirofumi Nagao told The Express Tribune. He was speaking after the launch ceremony of the Suzuki GD-110 here at a local hotel on Tuesday.
The launch price of the GD-110 has been set at Rs99,999. The bike employs a 4-Stroke CDI engine which complies with Euro II emission standards.
“This is not a disposable motorcycle. This product has not been built for two years, but 10,” Pak Suzuki General Manager Marketing Azam Mirza told The Express Tribune.
Later, while talking about the specifications of the new model, Nagao observed that there had been a strong surge in the demand for motorcycles of higher engine specifications. “We want to seize this market, which is why we launched this motorcycle with the least possible time spent planning the launch,” he said.
Most parts for the new model are imported from China due to the company’s wish to launch the motorbike soon, Nagao said while examining the engine of one of the three different coloured motorcycles launched by the company on Tuesday. “The company will now see how it can increase its localisation in Pakistan,” he added.
The launch ceremony was attended by dozens of company dealers, who had been informed that Pak Suzuki is working on higher engine motorcycles and may launch more models soon. However, the Pak Suzuki MD declined to provide any specifics when asked if and when his company intends to launch more variants.
Atlas Honda is the market leader in the Pakistani motorcycle industry with over 65% market share. When asked about Pak Suzuki’s competition with Atlas Honda, Nagao said Atlas Honda is a very big player which cannot realistically be compared with Pak Suzuki’s more modest forays into the segment.
Pak Suzuki remains the dominant player in Pakistan’s four-wheelers market, though, with over 60% of the market. However, its share in the motorcycles market is just less than 2%.
Company officials say the company’s focus will remain on the youth; and, for that, the company will soon launch a heavy marketing and media campaign.
Published in The Express Tribune, May 22nd, 2013.
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