Initiative: Honda to plant tree for every car sold
Honda has taken first-of-its-kind initiative in Pakistan
KARACHI:
Honda has taken first-of-its-kind initiative in Pakistan entitled “You buy a Honda, we plant a tree”, says a press release. Honda Atlas Cars (Pakistan) Limited President and CEO Takeharu Aoki inaugurated this new drive at factory premises by planting a tree. This year, Honda will plant a tree on behalf of its customer for every car that is sold. Honda says it has always cared for the environment with its industry leading Euro-4 emission standard on all Honda cars, which gives the least emissions of any car manufacturer in Pakistan. With this new move, Honda aims to give back to nature even more. “This campaign is designed under the premise that as our customer’s new life begins in Honda, a new life also begins in nature, thus making the roads that you drive your Honda, glazed with the beauty of Green,” it says.
Published in The Express Tribune, April 6th, 2013.
Like Business on Facebook to stay informed and join in the conversation.
COMMENTS
Comments are moderated and generally will be posted if they are on-topic and not abusive.
For more information, please see our Comments FAQ