Despite the recent complaints against rapper Honey Singh, his new song became an instant hit. PHOTO:FILE
“This Party Gettin Hot, a special party anthem, is the latest fad on YouTube. It is ranked among the world’s Top-10 most shared videos on social networking platforms like Facebook and Twitter within a few hours of launch,” a spokesman for the singers said.
Dinesh Aulakh, director, Speed Records said: “On December 28, the day when the video was released, it created waves and there was massive hype already created on online communities.”
“The video has been so far viewed in more than 150 countries. It is now being ranked as the number one most watched video in India on YouTube. It is among the Top-5 most watched videos in UK, Canada, Australia and New Zealand over the last few days,” shared Aulakh.
Jazzy B says they never expected such an incredible response. He said he felt that the online launch was the most aggressive promotion compared to conventional music releases.
“Teaser and promo release further helped in building up the hype, but we never expected the response would be tremendous,” said Jazzy B. “The combined viewership of teaser, promo and the music video on YouTube had crossed the figure of two million till Monday,” he said.
Despite Honey Singh’s recent controversy regarding the obscene lyrics from some of his songs, the Punjabi rapper managed to attract a large number of fans.
In the recent days,a first information report (FIR) was filed against Singh for his alleged use of vulgar lyrics of the song “Main Hun Balatkaria” (I am a rapist). The complaints came about during the news of the Delhi gang-rape murder, and created an outrage. While the rapper believes he was dragged unnecessarily into an online controversy, this led to a cancellation of his concert in Bristol Hotel, Gurgaon on New Year’s Eve.
On a social media site, Singh expressed his feelings by writing: “They just needed an excuse and they’ve found one. CONGRATULATIONS!” Adding to this, he said the government is responsible. “Before you blame me, blame the government for not taking action against the rapists in the first place!” Singh tweeted.
Published in The Express Tribune, January 3rd, 2013.
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