Marketing gimmicks: Clifton monuments draped in Ajraks to celebrate culture

KMC administrator says he will order their removal.



KARACHI: The Do Talwar and Teen Talwar monuments have been draped in Ajraks for the celebrations of Sindhi Culture Day

The monuments have been completely covered by these icons of Sindhi culture while several billboards and banners have also been placed on the roundabouts.

Given that such marketing activities are against the law, Karachi Metropolitan Corporation (KMC) administrator Muhammad Hussain Syed said he will issue immediate orders to remove all obstructions from the landmarks. “I didn’t know what they had done but we will take care of it now.” In April this year, Syed took a stand and ordered the removal of a popular shampoo brand from the same monuments.

Saddar Town administrator Asim Ali Khan also confirmed that no one has been allowed to use the monuments for branding. “You know how things work here. They just do it forcibly.”

One of the channels sponsoring the event is Awaz television but they insisted that they sought KMC’s permission. The channels head of marketing, Aftab Tunio, said that they sent applications to the offices of the KMC administrator and South deputy commissioner.

“I have papers showing that our requests were received at their offices,” he said. Nevertheless, he failed to confirm if the KMC actually granted permission. “We haven’t branded the Teen Talwar. It is just for culture day celebrations and everything will be removed in a few days.”

Published in The Express Tribune, December 19th, 2012.

COMMENTS (2)

Luv Pak | 11 years ago | Reply

I am waiting when the Teen Talwar become mere Gate Pillars of Bilawal house.

ALBA | 11 years ago | Reply

“I have papers showing that our requests were received at their offices”

Doesn't mean you are granted permission. Typical "Vadera" thinking. We don't want feudal lords in our city.

Replying to X

Comments are moderated and generally will be posted if they are on-topic and not abusive.

For more information, please see our Comments FAQ