Home Couture: A solution to your furniture problems

A home-made furniture and accessories brand launches its flagship store.

LAHORE:

The ever-changing shopping landscape of Lahore saw a new addition to its sprawling structure on November 8, when a home-made furniture and accessories brand Home Couture by Shahnaz Noon and Attiya Rashid launched its flagship store in Gulberg.

The brand showcases furnishings such as beds, sofas, tables and armchairs. It also displays accessories and decoration pieces for a complete decor.

Aimed at crafting design-led and timeless pieces of furniture, the new store is modern, classy and extremely chic. Ranging from exquisite upholsteries to freshly designed throw pillows and cushions, each piece is detailed and wholesome. From screen-printed cushions to dyed wood inlays with mother of pearl details, the range of furniture is classic and adds that extra oomph to your living space.

Talking about the launch, the founder of the store Noon said, “Our inspiration behind launching our flagship store is driven by our vision to house a large collection of quality classic contemporary home furniture and accessories under one roof, which is premium yet affordable.”

Commenting on the furniture, co-founder Rashid discloses that the woodwork is being done in her village in Chiniot. Using premium Rosewood (locally known as Sheesham), Home Couture carves its furniture with a harmony of traditional and modern influences, aligned with their passion for rekindling the concept of furniture as a functional treasure.

“This is the year of the dragon and hence you can see a lot a of dragon influence in the pieces,” said Rashid. She further added: “Until December, we are working with more of an Oriental theme to honour the year of the dragon.”

Both the founders were pleased with the launch, which was well attended by Lahore’s media, fashionistas and socialites alike. “We are proud to have launched a dedicated standalone retail space for Home Couture, a brand that first started with exhibitions under the brand name F&S Furniture,” said Noon and Rashid.

While women picked out pieces they loved, many admired the attention put in to details. “I am impressed with how well-finished the products are. The accessories are very nice and different,” said one of the housewives and furniture enthusiasts who attended.

The lounging chair with Quaid-e-Azam’s picture playing pool was unique and added character to the piece. It is the attention given to minor details that makes a wholesome look come together.

Published in The Express Tribune, November 14^th, 2012.

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