LAHORE: Auto parts manufacturers have won big orders running into millions of dollars at an exhibition held in Frankfurt and deepened relations with international players.
A delegation of auto parts manufacturers including 26 exhibitors, participated in Automechanika 2012 in September to woo international buyers. They also sought technical collaboration with international companies for manufacturing of hi-tech parts in Pakistan, said Munir K Bana, Chairman of Pakistan Association of Automotive Parts and Accessories Manufacturers (Paapam) in a meeting with members of the association.
“Paapam is seriously looking for joint ventures and trade agreements (with international companies) for engine and hi-tech parts for aftermarket and consumption of auto manufacturers,” he said.
Highlighting the objective of participating in the exhibition, Bana said the delegation went to Frankfurt to study the world automotive industry and build up businesses of its members keeping in view the global economies of scale.
“The delegation met with different international counterpart associations, fair organisers and major technology and raw material providers.”
Speaking at the meeting, Paapam Vice Chairman Usman Malik said Automechanika was the largest exhibition of auto parts in Europe and catered to the entire European market. “We plan to enhance our exports and cross the $120 million mark this year,” he said.
The delegation took part in the fair as part of the association’s strategy to help its members tap international markets, provide them an opportunity to forge new alliances and business ventures and introduce the true commercial and manufacturing diversity of Pakistani companies.
“We consider the participation in Automechanika a key part of our marketing strategy in the region, where we are looking to further strengthen our market penetration,” he said.
Automechanika serves the rapidly developing automotive aftermarket and covers a full range of parts for motor vehicles as well as components for chassis, body, electric and electronic groups, equipment for vehicle service and repair, body repair and painting, tyres, batteries and performance systems.
To promote its products and enhance business, the association also holds mega exhibitions in Pakistan. In October last year, the Pakistan Auto Show 2011 was organised in Lahore and the same exhibition will be held in Karachi on January 11-13 next year.
Published in The Express Tribune, October 11th, 2012.
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