Collaboration: MauSummery, Origins open store

Origins ready-to-wear introduced its Eid collection; MauSummery lawn launched its embroidered and print collection

LAHORE: Fashion powerhouse MauSummery and Origins have collaborated to launch their first joint flagship store in Defence, Lahore, says a press release. At the launch, Origins ready-to-wear introduced its Eid collection while MauSummery lawn launched its embroidered and print collection. “This collaborated effort offers a one-stop solution to customers whether it is prêt or printed lawn, giving our clients a wide variety to choose from,” said Origins ready-to-wear Co-founder Suleman Pervez. Top models Mehreen Syed, Nadia Ali and Natty displayed the latest Origins Eid collection on the occasion. According to the release, the store offers one of the most comprehensive prêt collections with over 90 different styles to choose from. The prêt collection has been divided into three main sections – embroidered, print and Eid wear. “We are delighted to extend our retail network to Defence and are in the process of opening other retail outlets in all major cities,” said Pervez.

Published in The Express Tribune, July 27^th, 2012.