Snow White zaps Men in Black at box office

The Charlize Theron, Kristen Stewart starrer is doing phenomenally well at the box office.

Reuters June 05, 2012


Snow White and the Huntsman broke the spell of lackluster performances by many big-budget films this summer season at movie theaters, grabbing $56.3 million in its first weekend to top Men in Black 3, according to studio estimates on Sunday.

The film, a dark and sometimes violent take on the Brothers Grimm fairy tale, collected an additional $39.3 million in 45 international markets where it also opened this weekend.

The solid debut led Universal Pictures’ Snow White to escape the fate of Battleship, also distributed by Universal, and Warner Bros’ vampire film Dark Shadows, both of which fell victim to blockbuster The Avengers.

“I’m very happy about it. The uniqueness of the campaign from the get-go made (the film) stand out as not just the quintessential fairy tale; it was telling a very different story,” Nikki Rocco, president of domestic distribution at Universal Pictures, told Reuters.

Men in Black 3, which opened last week, collected $29.3 million in ticket sales in US and Canadian theaters to fall to the number two position on U.S. and Canadian box office charts.

Starring Will Smith and Tommy Lee Jones as black-suited secret agents, together again for the first time since 2002, MIB 3 ticket sales slipped by 58 per cent from its opening weekend. It has collected $274.6 million in overseas markets since its release.

Snow White and the Huntsman, which starred Kristen Stewart from box office hit The Twilight Saga vampire films, Oscar-winner Charlize Theron and Chris Hemsworth from The Avengers, is the second film this year inspired by the classic fairy tale.

In March, Mirror Mirror, starring Julia Roberts as the evil queen, failed to gain large audiences with $18 million on its first weekend and $62 million in domestic ticket sales.

Published in The Express Tribune, June 6th, 2012.


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