Fiction Concepts: Folklore motifs

Published: May 14, 2012
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The launch of Fiction Concepts was attended by filmstar Meera. PHOTO: PUBLICITY

The launch of Fiction Concepts was attended by filmstar Meera. PHOTO: PUBLICITY

KARACHI: The stormy, almost stampede-like response received by pret wear brand Fiction Concepts by Rabia Wahab shows that the obsession with pret is going to linger on for a while. The metropolis opened its arms to the label on May 10 in a launch at its three-storied flagship store on Khayaban-e-Shahbaz.

Wahab, who graduated from Indus Valley School of Art and Architecture in 2010, initially started as an apprentice of designer Sania Maskatiya and then decided to venture out on her own. While explaining the nature of her project the designer said that it took her five months to put together a collection that comprised semi-formals and formals with the price ranging from Rs8,000 to Rs16,000.

When asked why the prices of her offerings were higher than other pret brands, Wahab said, “This collection is not work wear as such. I’m trying to cater to the gap in the party wear segment because of the recent burst in pret.”

One could not help but notice that some elements used in Wahab’s collection such as the peacocks, Mughal storyboarding and tree of life motifs bore a strong resemblance to Maskatiya’s recent designs. Wahab, however, claimed that the “folksy” touch one saw in her clothes was something one would find in the work of most IVS graduates but that doesn’t mean one designer is copying another. “It’s an Indus Valley thing. We are into rooted, home-grown art and I guess that shows in our aesthetic sensibility,” she stated.

Fiction Concepts will also be offering customised bridal wear, which were not displayed along with the rest of the collection. The store also stocks kids wear and smart casuals for both men and women, which fall between the price ranges of Rs700 to Rs2,000.

The low-key event was attended by Lollywood actor Meera who said, “I really like Rabia’s collection because it’s so different just like her. I would love to walk the ramp for this label.”

Published in The Express Tribune, May 15th, 2012.

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