Startup business: Whipping up a recipe for success

Published: March 13, 2012
Each cake produced is a true family business with the husband and wife team personally mixing the batter, and their son designing the cakes. PHOTO: THE EXPRESS TRIBUNE

Each cake produced is a true family business with the husband and wife team personally mixing the batter, and their son designing the cakes. PHOTO: THE EXPRESS TRIBUNE


When nine year-old Amber Kaiser compiled her first recipe book, she never knew that her love for baking would one day turn into a successful cupcakery with an outlet in the F-11 Markaz.

Brought up in a conservative family, where working women were the exception not the norm, Kaiser happily baked for friends and family. In Canada, where she and her husband lived for five years and where Halal ingredients weren’t so easily found, her desserts were renowned in the local desi community.

Speaking to The Express Tribune, Kaiser narrates her difficult journey of establishing a business with minimal experience and very little funding. “The idea came to me when I saw a picture of a nicely decorated cupcake online; it just hit me,” she said. None of what happened next was easy by any stretch, from facing scepticism from her extended family to starting a business with no budget for advertising and marketing. She began as a home business hoping her creative recipes and cupcake designs would speak for themselves. They did. Word spread, aided by her Facebook page and orders began to trickle in.

The last few years have seen a rise in the demand of “designer” cakes and cupcakes. There is one for every occasion, from birthday parties to weddings and baby showers. Kaiser said, “What distinguishes Funky Bake from the masses is the personal touch me and my team bring to each product, at the customer’s convenience, not our own.” She cites numerous examples where she and her husband have gone beyond the typical job description to deliver to various places in the city, down to buying and wrapping baskets when orders came from outside Pakistan.

What really differentiates Funky Bake from the competition is the love and passion with which the family behind it operates, quality being its topmost concern. The batters for cakes and cupcakes are prepared only by either Kaiser or her husband. “My son is the artist in the family and does all the 3D art on the cakes,” she proudly states.

But Kaiser’s ambitions aren’t limited to owning a corner store, and she hopes to expand into a larger setup. And now with a regular clientele, she feels confident that in time Funky Bake will continue to grow.

With its rich, double chocolate cheese cake and red velvet cupcakes as part of its best-selling ensemble, for anyone with an insatiable sweet tooth, the corner shop right next to Subway ought to be the next stop.

Published in The Express Tribune, March 13th, 2012.

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Reader Comments (7)

  • Shazia Hasan
    Mar 13, 2012 - 7:15PM

    Funky bakes red velvet cup cakes are to die for!!An excellent addition to the Islamabad baking scene!


  • Sara
    Mar 13, 2012 - 8:38PM

    Amber bakes the best cakes ever…the chocolate fudge cake is to die for..and she’s such a helpful person.. she’s managed to complete my orders even on a very short notice… and the results have always been PERFECT :)
    wishing amber & funky bake all the success in the world.


  • Yariha
    Mar 14, 2012 - 5:02AM

    Amber and I used to work together back in the days and at that moment I knew this girl would make it huge one day.. Her cakes are incredibly unique and are a perfect combination of excellent quality, beautiful designing and a taste to die for :) You’ve always been awesome with your creativity amber and Inshallah you’ll do a lot more in the coming future…this is just the beginning…so proud of you every step of the way!


  • Safina Khan
    Mar 14, 2012 - 10:28AM

    Well done and good luck for the future…great job with the decorations and ideas….not only are they awesome to look at, they are totally scrumptious as well…


  • Nazish
    Mar 14, 2012 - 11:35AM

    Amber has always been cordial.. I bug her for my parent’s anniversary cake,father’s day nd mother’s day.. Her red velvet cupcakes nd chocolate cheese cakes are phenomenal.. besta luck for ur future endeavors!


  • Wajiha
    Mar 14, 2012 - 9:46PM

    Woww..Guys ur the best in town thnx for adding such good flavour to our taste addictive, mouth watering and eye catching too … all coz of exclusive attention to minutest details of Amber n family. Mashallah very very impressive. Everyone should but no u MUST visit!!Funky Bake simply rocks!Wish u all the success in the world =)


  • shafaq
    Mar 15, 2012 - 10:21AM



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