The Punjab government has set up a five-member committee to spruce up its image and launch a modern social media campaign, The Express Tribune has learnt.
According to a letter issued by Syeda Kulsume Hai, deputy secretary to the chief minister, the Technical Committee for Media Campaign in Punjab will include Azmul Haq as convener, the director general of public relations (DGPR) as secretary, Faiz Khan, Faraz Tajammul and Abu Bakar Umar. The committee will have full financial and administrative autonomy, said the notification.
The committee’s mandate is to provide creative and technical input on all media campaigns by the Punjab government. The Information Department/DGPR will provide logistic and secretarial support to the committee, the notification said.
All officers at the Chief Minister’s Secretariat have been directed to cooperate with the committee, which includes four people with expertise in social media management.
A senior Punjab government official said on the condition of anonymity that the committee’s main tasks would be to improve the government’s social media presence and raise awareness of its initiatives over the last four years.
“The committee is the first of its kind. The media has become much more vibrant and there was an urgent need to strengthen liaison between the media and the government,” he said.
Published in The Express Tribune, February 12th, 2012.
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