The Indus Motor Company, in barely two months since its last price shift, has once again decided to increase prices on seven of its car models in the range of 23000-50000 per car. Due to the latest price revision, the modest Cuore CL STD will cost an additional Rs23,200 to buyers, while the new Toyota XLI Ecotec saloon is Rs53,500 dearer.
The Senior General Manager Sales and Marketing Ali Asghar Jamali said that the current hike was necessitated because of the depreciation of the Pakistani rupee against the yen and the dollar, which has resulted in higher production costs to the automobile manufacturer.
The 850cc Cuore CL STD will now cost a whopping Rs847,200, while its CNG fitted sister, the Cuore CX ECO-CNG, pricier by Rs32,200, will burn a Rs897,200 hole in customer’s pockets. The Toyota GLI Ecotec and Automatic Transmission models are both pricier by Rs33,500, costing Rs1,732,500 and Rs1,772,500 respectively according to the new rates.
The Toyota XLI Ecotec gets the highest increase in price and now costs Rs1,602,500, up Rs53,500 from Rs1,574,000. The Hilux, which was marked up by Rs50,000 in the December 2011 price revision, has had its price unchanged this time round.
Although automakers claim rising costs of production in the sector as determinant of their pricing decisions, they face public outrage whenever car prices are increased.
Published in The Express Tribune, February 8th, 2012.
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It is time to change. In USA a women sued Honda for wrong mileage claims of Honda Civic Hybrid and she won ! This proves the power of consumer ! They are here because of us but somehow, it seems that over time we have become independent on them.
We understand the rupee devaluation but there are other manufacturers also. If someone has an eye of observation and can trace back the price rise trend for Toyota Indus you'll see that their price increase is always first and considerably high then other manufacturers.
How can we stop this ? Who will take the initiative ? Can we all as a nation boycott them for a month or more to bring them to senses ? Tell me that it is possible !
Its time to leave using the Toyota/Diahatsu cars, as the Indus company has decided to loot the people.
The govt if it cared about the people would allow imports of reconditioned vehicles.
These monopolists are looting the people and bribing the government all time not to bring in competition and more choice for customers. All over the world this toyota has so many models in quite reasonable price, but thanks to the corrupt government in third world, these companies makes millions from their crap models and defected designs. Ironic
Time to Shift towards Imported and Japanese Cars . ! They are more reliable and have Resale market as well