Label Launch: Chic and trendy clothing on the racks

ISLAMABAD:

After gaining popularity elsewhere in the country, the funky statement clothing label under the name of fashion designer Ayesha Khurram, has launched in the capital.

A big hit in the market have been her Andy Warhol pop art inspired kurtas and embroidered motifs such as silhouettes, Buddha are available at L’atelier, a multi-brand store in Islamabad.

At the launch, L’atelier CEO Zahra Raza said, “Ayesha Khurram is stocking at L’atelier for the first time and our clients are very excited about.”

Rabia Butt, a client, said, “I really like Ayesha’s coats and kurtas and follow her Facebook page.”

Earlier this year, she also stocked her collection inspired by Faiz Ahmed Faiz’s poetry, in chiffon. Each shirt had verses from Faiz’s poetry embroidered across them.

Published in The Express Tribune, December 31^st, 2011.