
Plattner said that Swiss companies have invested more than $1 billion over the years but they are reluctant to investment anymore.
The economic ties between Switzerland and Pakistan are built on solid ground, a reality which the present economic circumstances cannot change, he added. He suggested enhancing cooperation at the forum of Pak-Swiss Business Council in Punjab.
Trade between Pakistan and Switzerland had been gradually increasing until recent years and reached about half a billion Swiss francs in 2008, he added.
Swiss companies have come to this country with a long-term perspective as Pakistan is a market of 180 million people.
President FCCI Muzammil Sultan said that Faisalabad alone contributed about 40% of the country’s total textile exports and has a tremendous trade potential between the two countries.
In fiscal 2010, Switzerland was the fifth largest foreign direct investor into Pakistan with an investment of $170.6 million. This is proof that Pakistan has the potential for foreign direct investment, added Sultan.
Published in The Express Tribune, December 6th, 2011.
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