HP goes ultra

Hewlett-Packard (HP) has unveiled a lightweight laptop computer to take on Apple’s MacBook Air in the hot “Ultrabook” arena. The HP Folio will be priced at $900 (Rs78,333) when it hits the market, less than two months after the California-based technology titan scuttled plans to abandon making personal computers.

HP tailored the Folio for business, making it thin and light with a battery life of as long as nine hours. The Folio weighs 3.3 pounds (1.5 kilograms) and features solid state drives along with 13.3-inch (33.8-centimetre) high-definition screens.

“This category of product breaks new ground and will be a likely choice for businesses to offer to employees looking for a more consumer-centric experience,” said IDC chief research officer Crawford Del Prete.

“We expect Ultrabooks will re-ignite interest in the small form factor PC category, and by 2015 expect 95 million Ultrabooks will be shipping worldwide annually,” the industry analyst said.

Folio laptops will be powered by Windows 7 operating systems, which promise to appeal to the broad array of businesses that rely on Microsoft software.

Published in The Express Tribune, November 19^th, 2011.