GTA 6 digital pre-orders reportedly almost reach 8m ahead of launch

New report estimates GTA 6 has generated $751m in digital pre-orders, led by PS5 buyers

Grand Theft Auto 6 has reportedly accumulated an estimated 7.71 million digital pre-orders approximately two weeks before launch, with potential revenue reaching $751 million, according to analytics firm Sensor Tower.

The figures are based on the company's modelling of consumer activity and have not been confirmed by Rockstar Games or parent company Take-Two Interactive.

PlayStation 5 accounts for 74% of the estimated pre-orders, representing approximately $559 million in projected revenue. Xbox Series X|S makes up the remaining 26%, equivalent to around $192 million. Sensor Tower's data does not establish a definitive reason for the difference between the platforms.

The majority of customers have also reportedly opted for the more expensive edition. Earlier Sensor Tower estimates indicate that 89% of pre-orders were for the $100 Ultimate Edition, while 11% selected the $80 Standard Edition. The split was broadly similar across both platforms.

The estimated pre-order figures also place GTA 6 ahead of Call of Duty: Modern Warfare 2, with Sensor Tower reporting a 148% lead at the equivalent point before launch. However, the comparison covers US digital pre-orders only and excludes physical sales.

Sensor Tower senior vice president and Video Game Insights general manager Karl Kontus estimates that GTA 6 could reach approximately 25 million pre-orders by launch, rather than the 40 million or more associated with a typical pre-order trajectory. He has suggested that demand is unusually concentrated in the pre-launch period.

Kontus also referenced Cyberpunk 2077, which recorded eight million publisher-confirmed pre-orders before release. His projection of approximately $2 billion in GTA 6 pre-order sales by launch remains an analyst estimate.