TODAY’S PAPER | August 11, 2026 | EPAPER

Pakistan's universities are solving yesterday's problem

What is increasingly scarce is students' sustained attention towards studies, and the quality of instructional design


Dr Asghar Zaidi/Dr Noman Javed July 14, 2026 4 min read
Prof Dr Asghar Zaidi is the Rector, Karachi School of Business and Leadership (KSBL); and Dr Noman Javed is the Director AI and Dean Undergraduate Studies, UMT, Lahore

Walk into any university in Pakistan today and you will find three things in abundance: degree programmes; PowerPoint slides, and student anxieties. Students rush from one class to the next, phones buzzing with messages from WhatsApp groups, deadlines looming, family expectations, job worries, and now also the fear that AI may make their education irrelevant by the time they graduate.

What is increasingly scarce is something more fundamental: students' sustained attention towards their studies, and the quality of instructional design by their teachers.

This is not another lament about undisciplined students or falling academic standards. It is pointing to a structural problem in our higher education system: two challenges that are rarely discussed together in our academic settings, though they are deeply connected.

The first is the attention deficit in learning.

Information is now abundant, cheap, and instantly accessible. A student can summon a lecture, an essay, a summary, or an entire course explanation from ChatGPT within seconds. Yet many of our classrooms are still structured as though information were the scarce resource and the lecturer's job were simply to dispense it.

The result is that many students are physically present but mentally absent. They dutifully transcribe slides, but they know that the material is available elsewhere; in fact, they could probably generate a version of the same content themselves. When this happens, the classroom becomes a place of attendance rather than attention.

It is easy to blame Gen Z for this. But that is too convenient. The same student who struggles to focus during a lecture may watch a cricket match for hours, follow an online debate intensely, or spend an afternoon inside a digital feed. The problem is not that young people cannot pay attention. The problem is that attention is now constantly being competed for.

The second challenge is instruction design.

Many teachers work hard and care deeply about their students. They prepare slides, cover readings, and explain concepts sincerely. But too often, the lesson is designed around delivery rather than learning. The unspoken assumption is that if a concept has been explained well, learning has taken place. That assumption no longer holds.

A classroom is not a data-transfer mechanism. It is a designed environment for attention, struggle, application, and reflection. If a statistics class begins with a textbook definition of sampling bias, many students may disengage before the sentence ends. But if the professor begins by asking whether a Twitter poll among Pakistani cricket fans can scientifically decide whether Babar Azam is better than Virat Kohli, the classroom starts buzzing. Students immediately recognise that the sample is biased. They understand the problem before learning the academic term.

But a clever opening is not enough. Good instruction design asks what happens next. Students can be asked to identify who is missing from the poll, debate whether online followers represent the population, redesign the survey, and explain why bad data can lead to confident but wrong conclusions. By the end of such an exercise, sampling bias is no longer a definition on a slide. It is an idea the student has experienced, tested, and understood. This is the kind of design shift Pakistani universities need.

The best learning environments do not merely deliver content. They create conditions in which students get engaged. Good business schools use case study teaching methods to place students inside real decisions. Medical schools use problem-based learning to make students diagnose before memorising. Flipped classrooms ask students to engage with basic material before class so that classroom time can be used for discussion, application, and problem-solving. Even simple practices such as short quizzes, peer explanation, retrieval exercises, and local examples can help students move from passive listening to active learning.

AI should be recruited here, not feared. Used poorly, AI will produce more generic slides, more polished assignments but more superficial learning. Used well, it can help teachers redesign learning. It can generate local case material, create simulations, produce alternative examples, stress-test lesson plans, and offer immediate feedback. A teacher can ask AI where a lecture may lose attention, what examples may resonate with students in Lahore or Karachi, and how a concept can be turned into a classroom activity.

The role of the teacher is therefore changing. The teacher is no longer only a transmitter of knowledge. The teacher must become an architect of attention.

Students also have a responsibility. Attention cannot be outsourced entirely to the teacher. Young students must develop the habit of noticing when the mind has wandered and bringing it back. In an age of constant distraction, the ability to stay with a difficult idea is not merely a study skill. It is a form of intellectual character.

Both deficits, namely attention and design, trace back to the same outdated assumption: that a university's core function is to transmit content. That assumption made sense when knowledge was locked inside campuses, libraries, and lecturers. It makes far less sense when a smartphone holds more information than any professor ever could.

The stakes are not abstract. More than sixty per cent of Pakistan's population is under thirty. What happens in our lecture halls over the next decade will decide whether this youth bulge becomes a demographic dividend, or a generation that is informed, examined, and still unable to focus, think, question, design, or apply.

None of this requires new buildings or larger budgets. It requires university leaders willing to admit that the old contract, attendance plus syllabus coverage equals education, has expired. Pakistan's universities must now produce graduates who can pay attention, think carefully, question intelligently, and apply what they know.

COMMENTS (15)

faiq | 3 weeks ago | Reply AGREE
Dr. Jameel Ahmad | 3 weeks ago | Reply Refined Statement Pakistan s universities must move beyond producing graduates who merely memorize information. They must cultivate graduates who can pay sustained attention think critically ask intelligent questions solve real-world problems and apply knowledge with integrity and creativity. What Changes Are Needed For universities to achieve this several fundamental changes are required Shift from rote learning to conceptual understanding Reduce emphasis on memorization. Design assessments that evaluate reasoning analysis and application. Transform teaching methods Replace lecture-dominated classes with active learning discussions case studies and project-based learning. Encourage students to participate rather than passively listen. Redesign assessments Ask why and how questions instead of only what. Use open-ended problems research projects presentations and portfolios. Strengthen faculty development Train instructors in modern pedagogy AI-assisted teaching and assessment design. Reward teaching excellence not only research publications. Integrate AI responsibly Teach students to use AI as an assistant not a substitute for thinking. Require students to explain critique and improve AI-generated outputs. As you often remind your students AI Students should remain the decision-makers while AI serves as a tool. Build stronger university industry partnerships Increase internships industry-sponsored projects and real-world capstone experiences. Ensure curricula reflect current industry needs. Promote research and curiosity Encourage students to read research papers conduct experiments and ask meaningful questions. Reward curiosity and innovation rather than simply obtaining high grades. Develop soft skills Communication teamwork ethics leadership adaptability and lifelong learning should be integrated into every program The future belongs not to those who know the most but to those who can learn continuously think independently adapt rapidly and use knowledge wisely. Universities must therefore graduate thinkers innovators and ethical problem-solvers not merely degree holders.
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