Vivian Wilson stars in Savage x Fenty Pride Campaign, as Elon Musk reacts

Vivian Wilson stars in Savage x Fenty Pride campaign inspired by LGBTQIA+ history as she is named brand ambassador

Vivian Wilson has starred in a new Savage x Fenty Pride campaign and been announced as an official brand ambassador for the Rihanna-founded lingerie brand.

The campaign, released at the start of Pride Month, was created in collaboration with GLAAD, the LGBTQIA+ media advocacy organisation.

According to a press release, the capsule collection was “designed to celebrate the LGBTQIA+ community through self-expression, inclusivity and everyday wear” and includes cotton essentials featuring both Pride-inspired rainbow colourways and more muted black-and-white designs.

Wilson appears throughout the campaign wearing pieces that include slogans such as “Queer” and “Love Us Loud”.

The visual styling incorporates graphic motifs intended to represent the interconnectedness and diversity of the LGBTQIA+ community. In additional imagery, she is seen wearing an oversized black T-shirt and a fringed skirt.

GLAAD President and CEO Sarah Kate Ellis said in a statement that “Savage x Fenty created a beautiful capsule collection that celebrates LGBTQIA+ people with authenticity and creativity. This campaign is just the latest example of Savage X Fenty's ongoing commitment to design collections that inspire pride and confidence in everyone.”

Wilson also confirmed her role as a brand ambassador in a video shared by Savage x Fenty, describing the opportunity as a step forward in her modelling career.

She said, “It's really exciting to be an ambassador. It's a huge step up in my modeling career. This opportunity has been blessed upon me by Rihanna. She is iconic and the brand is really cool.”

Wilson has previously worked with the brand, appearing earlier in 2026 in its Valentine’s Day campaign, “Love So Savage: A Modern Ode to Aphrodite”, alongside other models and Rihanna herself.

Following the announcement, Elon Musk reacted on X:

Vivian Wilson, Elon Musk's trans daughter, is the face of Rihanna's new lingerie Savage X Fenty campaign. pic.twitter.com/UOcCGOtbm9

— Pop Tingz (@PopTingz) June 1, 2026