NEON unveils snarky ‘No Other Choice’ billboard after Academy Awards snub

NEON rolled out a new ‘No Other Choice’ billboard that cheekily calls out the film’s Academy Awards snub

NEON has responded to the notable omission of No Other Choice from the 2026 Academy Awards nominations by unveiling a bold new billboard that has film fans buzzing. The South Korean film, directed by Park Chan-wook, drew strong critical praise throughout the awards season but failed to secure a single nomination, despite appearing on the shortlist for Best International Feature Film.

The newly revealed advertisement takes aim at the snub in a tongue-in-cheek way. Positioned prominently in an urban billboard space, the poster features imagery from No Other Choice along with the headline “A snub above the rest.” A potted plant cleverly covers part of the usual promotional wording, resulting in the phrase “F Your Consideration,” a pointed twist on the standard “For Your Consideration” awards campaign language.

This cheeky move is NEON’s first public acknowledgment of the film’s absence from the Oscars nominations list, and it has resonated with many enthusiasts who felt the thriller deserved more recognition. Fans have applauded the workaround as a witty rebuke and a way to keep the movie in cultural conversation.

No Other Choice had gathered momentum over the course of awards season, garnering attention at festivals and among critics who praised its darkly comic tone and thematic depth. Despite that momentum, it ultimately missed out on final Academy Award nominations, a result that surprised many in the international film community, given the acclaim the movie had received.

NEON’s latest billboard blends protest with publicity, turning what might have been seen as a setback into a slick marketing moment that highlights both the film’s qualities and the ongoing conversation around awards recognition for international cinema.

Whether the stunt will translate into increased box office or streaming interest remains to be seen, but it has certainly ensured that No Other Choice stays part of the awards season narrative even after missing out on official Academy recognition.