Inside Bad Bunny’s Super Bowl halftime show: the real wedding and grass people

How Bad Bunny’s Super Bowl halftime show came together, according to its directors

Bad Bunny’s Super Bowl LX halftime show was one of the most ambitious productions in the event’s history, and now the directors behind the performance are revealing how it all came together.

Creative director Harriet Cuddeford and director Hamish Hamilton described a show packed with logistical challenges, bold creative risks, and deeply personal symbolism tied to the artist’s Puerto Rican roots.

One of the most striking visuals of the performance was the appearance of massive grass fields covering the stage.

Due to NFL restrictions that limited how much equipment could be brought onto the all-grass field at Levi’s Stadium, the production team made an unusual decision: turning the landscape into people.

Nearly 380 performers were dressed as grass and plants, allowing the show to transform quickly while still honoring Bad Bunny’s cultural imagery.

The performance also featured several high-risk stunts, including Bad Bunny climbing a tall utility pole without a safety harness. According to the directors, the artist insisted on doing it himself, forcing the crew to adapt their camera plans on the spot.

Another carefully choreographed moment involved Bad Bunny crashing through the roof of a pink casita, a stunt that required precise timing between live action and pre-recorded footage.

One of the show’s most talked-about moments was a real wedding that took place mid-performance. The couple, from Ontario, California, had sent Bad Bunny a wedding invitation as a joke. Instead, they were surprised with an invitation to get married live during the Super Bowl, with Lady Gaga singing during the ceremony.

The halftime show also included a young boy holding a Grammy trophy, a moment that sparked online speculation. The directors clarified that the child was meant to represent a younger version of Bad Bunny himself, reflecting his journey from watching award shows on television to becoming an award-winning artist.

Guest appearances by Lady Gaga and Ricky Martin were personally chosen by Bad Bunny, with Martin’s performance carrying special meaning tied to Puerto Rican cultural identity. The show also highlighted real-life small business owners and community members, including vendors, barbers, and artists, all flown in to be part of the spectacle.

Despite a few tense moments, including a camera crane briefly spinning out of control, the directors said the performance unfolded almost flawlessly. The result was a cinematic, camera-driven show designed as much for viewers at home as for the crowd inside the stadium.

According to the creative team, the heart of the performance was always about community, authenticity, and love.

By centering everyday people and cultural pride on the world’s biggest stage, Bad Bunny delivered a halftime show that resonated far beyond spectacle, leaving a lasting impression of joy, visibility, and human connection.