Ex drama explodes: Kayla Nicole targets Travis Kelce and Taylor Swift on Super Bowl stage

Kayla Nicole throws shade at Travis Kelce and Taylor Swift in Super Bowl ad

Kayla Nicole, the former girlfriend of Kansas City Chiefs tight end Travis Kelce, made waves during a Super Bowl LX commercial that many saw as a pointed jab at her ex and his fiancée, pop superstar Taylor Swift.

The advertisement, promoting the fantasy sports app Sleeper, featured a parody segment called The Ex-communicators, where celebrities acted as “emotional injury specialists” helping people navigate high-profile breakups.

Tiffany Haddish and NBA player Ben Simmons played the bumbling specialists, offering over-the-top and hilariously ineffective advice.

Nicole entered the scene introduced simply as the “ex of a certain NFL player.” Dressed in a pink suit, she quickly dismissed the pair’s expertise with a deadpan line: “Don’t get me started on these two. They have no idea what they’re doing at all.”

The ad included a subtle wordplay moment when Nicole corrected someone from “quickly” to “swiftly,” which many interpreted as a sly nod to Swift.

Ever had a bad breakup? 🥀

The Ex-Communicators are HERE to confront your Ex so you don't have to 🤝 #SleeperTeamPicks pic.twitter.com/U7WDgZD0wd

— Sleeper (@SleeperHQ) February 8, 2026

Kelce and Nicole dated on and off from 2017 to 2022. He began his high-profile romance with Swift in 2023, and the couple is now engaged.

The commercial leaned into themes of post-breakup drama, ending with a pitch for Sleeper as a way to handle fantasy sports without emotional baggage. Fans and media outlets quickly noticed the cameo as a possible reference to Nicole’s past with Kelce, sparking online discussion. Some praised the humor and timing, while others criticized it as lingering bitterness.

This spot follows a growing trend of Super Bowl ads playing on celebrity exes and personal drama, similar to Kendall Jenner’s recent Fanatics commercial poking fun at her past relationships. Nicole’s appearance became a talking point long after the game, blending sports, entertainment, and a touch of real-life shade.