Bad Bunny says he’s 'just a normal guy’ ahead of historic Super Bowl halftime show

Bad Bunny is opening up about what it means to headline the Super Bowl LX halftime show, calling the moment both surreal and deeply personal as he prepares to make history. The global superstar, born Benito Antonio Martínez Ocasio, reflected on his journey ahead of the 2026 Super Bowl, emphasizing that despite his massive success, he still sees himself in simple terms.

“I’m just a normal guy that makes music,” Bad Bunny said, pushing back against the larger-than-life image often attached to him. He explained that even as his career reaches unprecedented heights, he remains grounded in where he comes from and the people who supported him long before the fame.

The Puerto Rican artist is set to deliver a halftime performance that centers his culture and language, a decision he sees as intentional and meaningful. Rather than changing himself to fit expectations, Bad Bunny said the show is about sharing joy and energy. Joking about the language barrier, he added that fans don’t need to understand Spanish to enjoy the performance, saying it’s “better they learn to dance.”

Bad Bunny also acknowledged the emotional weight of the moment, noting that performing at the Super Bowl is not just a personal milestone but a celebration for his community. He shared that thinking about his family, friends, and longtime supporters makes the experience even more special, as they have witnessed his growth from local beginnings to one of the most influential artists in the world.

As anticipation builds for Super Bowl LX, Bad Bunny’s reflections highlight why the performance carries significance beyond entertainment. For him, the halftime show is an opportunity to represent his roots on a global stage while staying true to himself, his music, and the culture that shaped him.