BTS’s Jungkook named global brand ambassador for Chanel Beauty in landmark collaboration

Pop star emphasised that the brand’s innovation resonates with his approach to music and personal expression

BTS member Jungkook is expanding his global influence once again, this time stepping into one of the most prestigious roles in luxury beauty.

Chanel has officially named Jungkook the new Global Brand Ambassador for Chanel Fragrances and Beauty, marking a major moment for both the K-pop superstar and the iconic French luxury house.

The announcement positions Jungkook at the forefront of Chanel’s worldwide beauty campaigns, solidifying his status as a high-impact figure in fashion, cosmetics and global pop culture.

In discussing the partnership, Jungkook expressed his admiration for Chanel’s long-standing legacy and its blend of classic artistry with modern creativity.

He emphasised that the brand’s innovative spirit resonates strongly with his own approach to music and personal expression. This alignment of values is expected to play a key role in upcoming creative campaigns featuring the singer.

Chanel noted Jungkook’s wide-reaching influence, artistic versatility and ability to connect with an intergenerational global audience as core reasons behind choosing him for the role. His presence in the luxury beauty scene is poised to help the brand strengthen its relationship with younger consumers while maintaining its timeless identity.

The move also highlights a broader trend in luxury fashion: major brands increasingly partnering with global entertainers to elevate cultural relevance. Jungkook, already one of the most recognized figures in contemporary music, has consistently showcased his fashion-forward image through solo projects, high-profile performances and public appearances, making him an ideal fit for a brand with Chanel’s prestige.

Fans and industry watchers are eagerly anticipating the campaigns and promotional projects to come. With this new ambassador role, Jungkook’s influence continues to expand far beyond the stage, reinforcing his status as a powerhouse in music, fashion and beauty.