Amazon–Google multicloud link offers new opportunities for Pakistan’s digital sector

New service may ease delays that Pakistani companies face between cloud providers

Amazon Web Services and Google Cloud have launched a managed service that lets customers create private, high-speed connections between the two cloud platforms. The links are designed to cut out the public internet, reduce delays and make it easier for companies to run different parts of their systems on different providers. The move responds to a growing global trend where businesses mix tools from both platforms but struggle with slow transfers and complicated setups.

Better connectivity could ease long-standing performance issues in Pakistan 

Many Pakistani companies already use a combination of Google and Amazon services. Developers often rely on Google for analytics, mapping tools or AI features, while hosting, payments and core applications sit on Amazon. Moving data between these two environments is usually routed through public networks, which can be slow or unstable. Delays affect everything from mobile banking to online shopping. A stable, private link between the two services could therefore improve customer experience, reduce downtime and strengthen the reliability of local digital platforms.

Banks, startups and exporters could see measurable performance gains

Banks and financial institutions stand to gain from faster and more predictable data flows. Private links make it easier to strengthen backup systems and improve processing during peak transaction hours. E-commerce companies could see more stable checkouts and quicker updates to inventory and user data. Software houses and IT exporters, many of which send large datasets to international clients, could reduce transfer times and avoid disruptions during critical deliveries. Telecom operators and data centre providers may also find new commercial opportunities by offering managed connectivity or hosting services tied to these cross-cloud links.

Pakistan’s startup ecosystem, which increasingly works with foreign clients and remote teams, has also faced difficulties when shifting between services on Google and Amazon. Simpler routing can cut development time and reduce the need for complex workarounds that smaller companies often struggle to maintain.

Cross-broder data rules and weak routing continue to pose obstacles

The new service does not automatically fix Pakistan’s existing connectivity limitations. Routing issues, limited international bandwidth and inconsistent peering still create delays for traffic leaving the country. Without improvements on the local side, companies may not see the full benefit of what Amazon and Google are offering globally.

There are also regulatory considerations. Private links do not change requirements around data protection, outsourcing or cross-border transfers. Companies handling sensitive data still need to meet documentation standards, apply encryption and ensure that their cloud usage aligns with sector-specific rules. Clearer guidance from regulators would help organisations adopt these services without creating compliance risks.

Pakistan must align policy and infrastructure to unlock full value 

The partnership between Amazon and Google introduces a more streamlined option for multicloud setups. For Pakistan, it represents a chance to increase reliability, support the ambitions of its IT exporters and strengthen the digital foundations of banks, retailers, telecom firms and government services. To take advantage of these opportunities, policymakers, regulators, internet providers and large enterprises will need to coordinate on infrastructure improvements, updated guidance and pilot implementations.

If the public and private sectors move in step, Pakistan can position itself to benefit from a global shift toward simpler and more dependable cloud connectivity.