Dua Lipa’s icy new twist surprises fans in 2026 Winter Olympics ad

Dua Lipa’s new Winter Olympics ad leaves viewers surprised as she appears in a frozen world with a bold sporting twist

Dua Lipa has surprised viewers after appearing in a new commercial for the 2026 Winter Olympics, a spot that quickly began circulating across social platforms as fans reacted to the unlikely pairing. The commercial, released ahead of the Games, places Dua in a frozen setting that feels both theatrical and playful, which helped the clip gain momentum within minutes of landing online.

The video opens with Dua walking across a wide sheet of ice under sharp stadium lights. Her outfit is a shimmering silver bodysuit that catches each reflection, bringing focus to her movement as she skates forward with a steady, controlled glide. As she moves, a rework of her own vocals plays in the background, giving the ad a familiar sound that anchors the scene in her style rather than a traditional sports tone.

The camera follows her as she transitions into a choreographed skating sequence, turning her steps into shapes that match the rhythm of the track. The sequence stays simple enough to keep the focus on her performance without turning the moment into a parody of competition. She then moves into a snow filled tunnel that opens into a frozen stadium, where athletes from several winter sports appear behind her in slow motion. The ad cuts between her skating and the athletes preparing for their events, creating a steady rhythm that carries through the clip.

The final portion of the commercial features Dua stepping onto a raised platform shaped like an ice block. She sings a short line as the lighting brightens, then the frame freezes on her silhouette before the Olympic logo appears. The choice to keep the final image still gives the advert a clean ending that fits the overall style.

Reactions online have ranged from amused surprise to enthusiastic praise. Some fans shared clips with commentary about the unexpected collaboration, while others focused on the commercial’s styling and soundtrack. Several TikTok users paired the footage with edits that highlighted her skating moments, and a few joked about wanting a full music video in the same icy setting.

The advert ends without additional narration, settling on a simple close that keeps the spotlight on the visual moment rather than turning it into an extended message.