Ticketmaster agrees to Olivia Dean’s request to limit resale prices for her tour

Olivia Dean asked Ticketmaster to limit resale prices for her tour and fans are stunned it can actually happen

Olivia Dean took to social media this week to share a surprising update for fans planning to attend her upcoming tour. In a post on her Instagram Stories, the singer announced that she had asked Ticketmaster to cap resale prices for her tickets at face value. Dean explained that she wanted the concerts to remain accessible to all her fans and hoped this move would prevent scalpers from inflating prices.

The announcement immediately caught attention online, with many noting the rarity of an artist taking such a direct approach to ticket resale practices. Fans praised Dean for her initiative and expressed relief that there might finally be a solution to skyrocketing secondary ticket prices.

Shortly after her post, Ticketmaster confirmed that they would honour Dean’s request. In a statement, the ticketing giant explained that resale tickets for the singer’s tour would indeed be limited to face value, marking a notable exception to their standard secondary market procedures. This move comes as part of Ticketmaster’s broader efforts to make live events more equitable for fans, although similar measures have been rare in practice.

Public reaction was swift and incredulous. Across social media, fans expressed surprise that Ticketmaster could actually cap resale prices when so many had assumed such control was impossible. Posts ranged from excitement to disbelief, with one user writing that this proved “Ticketmaster can do it if they want,” while others praised Dean for using her platform to hold the company accountable. Many expressed hope that other artists might follow her lead, sparking a broader conversation about fairness in the live music industry.

While it remains to be seen whether this approach will be applied to other tours, Olivia Dean’s announcement and Ticketmaster’s response have highlighted the potential for artists to influence resale practices directly. Fans now have the reassurance that the tickets they buy for Dean’s shows will remain within reach, while the conversation about accessible live music continues to gain momentum.

This development has not only made headlines for the singer but has also become a talking point in wider discussions about ticketing fairness and the power artists can wield when they push for change.