Why '67' is everywhere now and what it actually means?

The “67” meme is spreading rapidly across TikTok and schools, though its meaning remains unclear

A new internet trend known as “67” has quickly spread across TikTok and classrooms, as members of Generation Alpha

A new viral phrase, “six, seven,” often shortened to “67,” has taken over TikTok, schools, and even mainstream media. The trend began with rapper Skrilla’s 2024 track Doot Doot (6 7), which includes the lyric, “6-7, I just bipped right on the highway.”

The line, while meaningless, quickly gained traction when TikTok users started pairing it with edits of basketball player LaMelo Ball, who stands six foot seven inches tall. From there, the phrase spread rapidly across social media, symbolizing a kind of playful absurdity.

Now, the hashtag #67 has been used in more than two million TikTok videos, with clips showing students chanting the numbers in classrooms, teachers banning the phrase, and others using it as a call-and-response to regain attention.

The phenomenon has been labeled an example of “brainrot”, a slang term for meaningless, low-effort internet content that still captures massive attention.

For many Gen Alpha users, shouting “six, seven” is less about the words and more about being part of a shared cultural moment that adults don’t fully understand.

Even Skrilla has admitted the phrase has no deeper message. “I never put an actual meaning on it, and I still would not want to,” he told The Wall Street Journal.

The lack of meaning, he said, is part of its appeal, people repeat it precisely because it doesn’t make sense. The meme’s reach has now extended to television, with South Park set to parody the craze in its newest episode, showing teachers struggling to understand why students are obsessed with the numbers.

While theories about hidden meanings continue to circulate, from connections to LaMelo Ball’s height to speculative street references, the consensus is that “67” has no singular definition. Instead, it’s a reflection of how humor and identity spread in today’s meme culture.