Women vendors thrive in capital

Some of them share their stories of resilience, challenges and success

ISLAMABAD:

For many in Islamabad, women vending is more than just a means of livelihood — it serves as a crucial source of income and empowerment for some of the most marginalised groups, including the unemployed and those with limited educational opportunities.

Amid the capital's bustling streets, these women play a vital role in the local economy, often supporting their families and communities despite numerous challenges. As dawn breaks over Islamabad, determined women can be seen setting up their stalls, offering fresh fruits, vegetables, and other essentials, proving their resilience and entrepreneurial spirit.

One such vendor is 35-year-old Fatima, selling clothes and women's essentials at Peshawar Morr Sunday Bazar. In an interview with APP, she shared her journey, explaining how starting her stall was initially a struggle. But, driven by the need to provide for her children, she persevered. "Today, I am proud to say that, as the breadwinner of my family, I can give them a decent education and a comfortable life," she said.

Fatima's story reflects the resilience of many women vendors in Islamabad, who, despite facing long working hours, meagre profits, and numerous challenges, continue to work tirelessly for the well-being of their families. These women are not merely surviving — they are thriving, emerging as pillars of strength and support within their communities.

Afshi Safdar, another vendor, offered an insightful perspective on the role of women in vending. "Women who lack formal skills or education often turn to vending as a last resort," she said. "However, I must say that vending has empowered us to take control of our finances. It's been a game-changer for us."

Afshi pointed out that the impact of these women extends beyond their immediate families. "We are the backbone of Islamabad's informal economy, providing essential goods and services to hundreds of people every day," she said, emphasising the indispensable role they play in the local economy.

In the words of Shakeela Sabeen, a regular customer, "I rely on these women vendors for my daily needs. They are always available, and their prices are affordable." Shakeela went on to say that vending is a challenging job that requires not only physical stamina but also expertise and strong negotiation skills. "It's a demanding profession that requires resilience, strategic thinking, and business acumen," she said.