Hulu’s run as one of the most recognisable names in streaming is officially ending. After more than 20 years, Disney has confirmed that the platform will be shut down as a standalone app, with all of its content fully integrated into Disney+ by 2026.
The change begins this month. On October 8, Hulu will officially replace the Star brand in Disney+’s international markets, becoming the new hub for adult-focused programming abroad. In the United States, subscribers will begin noticing deeper Hulu integration within the Disney+ app as part of what the company has described as “ongoing and iterative product updates.”
For many, Hulu has long been synonymous with next-day TV streaming, as well as home to original hits like The Handmaid’s Tale. Launched in 2007, the platform grew into a major player in the streaming boom and was unique in offering network television series alongside original programming. Disney completed its takeover of Hulu this summer after finalising its long-negotiated deal with Comcast, making the shutdown only a matter of time.
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While the app will disappear, Disney has confirmed the Hulu name itself will live on. The company intends to market the brand as “Hulu on Disney+” globally, believing it holds stronger recognition than Star in international territories. This move underscores Disney’s push to consolidate its services, streamlining its offerings in an increasingly competitive market where simplicity and brand recognition are key.
The timing also coincides with price hikes across Disney’s streaming services. Starting October 21, Disney+ with ads will rise from $9.99 to $11.99 per month, while the ad-free version increases to $19. Hulu with ads will jump to $11.99, and Hulu + Live TV with ads will see a significant $7 increase to $90 monthly. ESPN Select, formerly ESPN+, will also go up to $12.99 per month.
For now, subscribers in the United States can still sign up for Disney+ and Hulu separately, but the company has made it clear that by 2026 all Hulu content will live exclusively within Disney+. It’s a shift that marks the end of an era for streaming, as one of the early trailblazers in on-demand television officially disappears in favour of Disney’s all-in-one approach.
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