Zendaya joins Rolex as the luxury brand’s newest global ambassador

Rolex has named Zendaya as its newest brand ambassador, celebrating her as a symbol of excellence and artistry

Rolex has officially named Zendaya as its latest brand ambassador, cementing her status as one of the most sought-after faces in luxury partnerships. The announcement came via the brand’s official Instagram page, where Rolex praised the Emmy-winning actress as a figure who exemplifies excellence and artistry.

“The Rolex family brings together extraordinary individuals who embody the height of human achievement. We are honoured to welcome award-winning actor @zendaya as our newest member,” the statement read.

 

 

 

 

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This collaboration places Zendaya among a select group of icons who represent the Swiss watchmaker’s timeless legacy. Known for her versatility on screen and her influence in the world of fashion, Zendaya has become a cultural force whose red-carpet appearances often dominate global style conversations. Her ability to merge Hollywood glamour with authenticity has made her a natural fit for luxury houses eager to connect with younger audiences.

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The appointment further strengthens Zendaya’s growing portfolio of brand partnerships, which includes ties with Valentino, Louis Vuitton, Bulgari and Lancôme. Each collaboration has underscored her reputation as a boundary-breaking star who moves seamlessly between acting, modelling, and cultural influence. Rolex’s decision signals not only her enduring star power but also the brand’s strategy to align with figures who embody both classic prestige and modern relevance.

Fans and fashion insiders have already taken to social media to celebrate the announcement, with many calling it a perfect match. One fan wrote that “Zendaya is the definition of timeless elegance,” echoing the very qualities Rolex seeks to highlight.

By joining Rolex, Zendaya adds yet another accolade to her ever-expanding career, becoming a symbol of artistry, achievement and sophistication for a brand synonymous with heritage and excellence.