Taylor Swift is fueling speculation about her next project after combining a fashion release with a potential music video teaser.
On Wednesday, Swift unveiled a new sparkly orange cardigan, part of her The Life of a Showgirl merchandise line. The limited-edition item, titled the “Showgirl Cardigan,” is available to order until Friday at 11:59 a.m. or while supplies last.
While the release was noteworthy for fans, Swift drew even more attention with how she promoted the piece. Posting to her Instagram Story, she shared a short clip called The Cardigan: On The Job. In the footage, Swift is seen walking onto a set while wearing the cardigan, before appearing to direct a production behind the camera. The clip was soundtracked by “Gorgeous,” a song from her 2017 album Reputation.
The behind-the-scenes imagery quickly sparked speculation that the pop star could be teasing a new music video connected to her forthcoming album, set to be released on October 3. Swift has not officially confirmed whether a video or single is on the way, but her history of blending promotional campaigns with artistic reveals has kept fans on alert.
The Showgirl branding also ties into the upcoming record, which Swift announced earlier this year as The Life of a Showgirl. With less than a month before its release, fans are closely watching her social media posts for hidden messages or Easter eggs, a signature move throughout her career.
Whether the cardigan promotion was simply merchandise marketing or a strategic hint, Swift’s latest teaser ensures the conversation around her next era continues to build.
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