NFL coach Bill Belichick’s girlfriend Jordon Hudson files bold new trademark

Jordon Hudson sparks buzz with an unexpected NFL-linked trademark move tied to her relationship.

Jordon Hudson, the 24-year-old girlfriend of former New England Patriots head coach Bill Belichick, is making headlines after filing to trademark the phrase Gold Digger.

The application, submitted on August 25 through her company TCE Rights Management LLC, outlines plans to use the phrase on jewelry, keychains, and other accessories.

The move is widely interpreted as an attempt to reclaim and monetize a term that has frequently been used against her since she began dating the 73-year-old football legend.

Hudson has been at the center of media attention ever since her relationship with Belichick went public, with critics pointing to the couple’s nearly 50-year age gap and speculating about her motives.

By taking ownership of the phrase, she appears to be embracing the controversy and turning it into a branding opportunity.

Rather than shying away from the label, Hudson is leaning into it, suggesting a strategy of capitalizing on the attention her relationship has drawn.

This is not her only foray into intellectual property filings. Earlier this year, TCE Rights Management submitted trademark applications for several phrases tied to Belichick’s career and reputation, including Chapel Bill (Bill’s Version), No Days Off (Bill’s Version), and Belecast.

These filings indicate a larger plan to commercialize aspects of Belichick’s identity and expand their influence beyond the football field.

Public reaction has been divided. Some see Hudson’s decision as a clever marketing move that flips the narrative on its head, while others view it as opportunistic and emblematic of the criticisms already aimed at her.

In a recent television interview, Hudson declined to discuss how she and Belichick first met, further fueling speculation about their relationship.

If the Gold Digger trademark is approved, Hudson may soon launch a product line that embraces the very term used to criticize her, ensuring that controversy remains a cornerstone of her public image.