With easy access to a growing market on social media, women are leveraging the power of selling baked goods online to earn a living, pursue their passion and connect with like-minded individuals.
The trend is not only empowering women financially but also providing them with a platform to showcase their creativity and skills. From secret family recipes to Instagram sensations, online home baking has given women a platform to share their love of baking with the world. With every batch of bread, cake and pastry that comes out the oven, they are not only satisfying their own creative cravings but also building a community and a business that brings them financial freedom and fulfilment.
A home-baker, Sehrish, who started her online baking business two years ago stated that "I was always passionate about baking, but after having kids, I had to take a break from my job. Online baking has given me the opportunity to work from home and earn a decent income. It's also allowed me to be my own boss and pursue my passion".
She added that many women in Pakistan are turning to online baking as a way to supplement their family's income, pursue their passion and achieve financial independence. She said that with the rise of social media, online marketplaces and food delivery apps, it's easier than ever for women to showcase their baking skills and connect with potential customers.
"As a woman, it's not always easy to balance work and family responsibilities. Being able to sell baked items online has allowed me the flexibility to work from home and manage my own schedule. It's been a game-changer for my business and my family," she stated.
A satisfied customer, Shaista said "I love buying baked goods online because I can choose from a wide variety of options and get them delivered right to my doorstep. The quality is always top-notch, and the presentation is beautiful. I also feel like I'm supporting women entrepreneurs, which is a great bonus," she added. She said that she always prefers ordering cakes online for kids' birthdays saying that everyone in her family loves the options available online as it is so convenient and it saves the hassle of going out to purchase a cake.
As the trend continues to grow, it's clear that online baking is more than just a hobby or a way to earn a living but that it's a movement that's empowering women and providing them with new opportunities. With the rise of digital platforms and social media, it's easier than ever for women to showcase their baking skills and connect with potential customers.
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