UFC moves to Paramount+ in $7.7 billion deal

The deal will begin from January 2026 and will feature all UFC events

UFC has agreed a $7.7 billion partnership with Paramount+ that will make all its events available on the streaming platform from January 2026, ending the pay-per-view model for its numbered cards.

The announcement was made on Monday by UFC president Dana White, confirming that the agreement covers the promotion’s full calendar of 43 annual events.

These include 30 Fight Night cards and 13 numbered events, which have traditionally been sold separately through pay-per-view.

Breaking News 🚨UFC has a new home in 2026 only on @paramountplus pic.twitter.com/FUQjemPnBS

— danawhite (@danawhite) August 11, 2025

Under the new arrangement, all events will be included in a single Paramount+ package for subscribers, marking a significant change in how the UFC’s biggest fights will be accessed.

The deal is set to begin in January 2026 and is valued at $7.7 billion over its duration, as reported by CNBC.

White described the agreement as a milestone for the promotion, saying it would give fans easier access to the sport’s top bouts without the additional cost of pay-per-view.

Following the news, a number of UFC fighters - both current and retired - have shared their reaction on social media. The controversial Conor McGregor, arguably UFC's biggest PPV draw, said his 'goodbyes' to the pay-per-view model.

Goodbye UFC PPV!

Proud to serve as King 👑@ufc @paramountplus https://t.co/42JV5B8dHE

— Conor McGregor (@TheNotoriousMMA) August 12, 2025

The UFC has relied on the pay-per-view model for decades, particularly for high-profile championship fights.

UFC 229, which featured the infamous Khabib Nurmagomedov vs Conor McGregor fight, reportedly sold over 2.4 million pay-per-view buys, the third most for a combat sports event globally.

The shift also mirrors wider industry trends towards streaming services and bundled content, offering MMA fans a single subscription for access to all major events.