Dior opens doors to first permanent US Spa in New York flagship

Dior launches its first US spa in NYC, offering luxury treatments from $375 to $1,300 with custom tech devices.

Dior has opened its first permanent spa in the United States, located on the top floor of its Madison Avenue and 57th Street flagship in New York City.

Designed by Peter Marino, the multilevel space includes four treatment rooms, a Dior Light Suite for light therapy, and an in-house makeup parlour. 

The spa offers high-end treatments ranging from $375 to $1,300. The signature 90-minute Haute Couture Treatment, priced at $800, includes personalised diagnostics using devices that measure skin hydration, elasticity, and collagen.

Sessions are tailored with technologies like cold laser, cryotherapy, LED light, and oxygen infusion via Raja Medical’s Oxylight Ionix. Master aesthetician Sarah Akram, who co-developed the treatment, will be available for monthly residencies, with sessions costing $1,300.

 

Other treatments include the Golden Aura facial ($550), Dior Powered by Hydrafacial, Kobi-Dior (from $450), and the New Look lymphatic massage using micro-stimulating Icoone rollers. Four body treatments are also available. A separate 90-minute session in the Dior Light Suite, designed by Dr. Francois Duforez, uses four light therapies and is priced at $170.

Custom details feature throughout the space, including a wall with 40,000 mother-of-pearl pieces and a bespoke scent by Francis Kurkdjian. Devices by Cortex, Oxygenceuticals and Icoone are branded with gold Dior logos.

 

Dior’s spa expansion comes as parent company LVMH faces declining luxury sales in 2025. The brand already operates spas in Paris and Antibes, and compact versions aboard luxury trains and at Hamad International Airport.

Guests can also purchase Bobby, a $750 perfume bottle shaped like Christian Dior’s dog, wearing an embroidered floral bow and filled with Miss Dior Blooming Bouquet.