
Despite online rumors, Hulu is not shutting down, according to a statement from Disney following its August 6 earnings call.
Instead, the media giant plans to further integrate Hulu, Disney+, and ESPN into a unified streaming app experience set to launch in 2026.
Disney CEO Bob Iger emphasized that this combined app will offer a powerful package of content, blending general entertainment, family programming, live sports, and major franchises under one roof. The mention of live sports indicates ESPN’s content will be included, especially with ESPN launching its standalone streaming app on August 21.
While Hulu and Disney+ will remain available as standalone services, the integration aims to streamline access for subscribers. Disney now owns 100% of Hulu after acquiring Comcast’s remaining stake in June 2025.
The company has been steadily merging the platforms for years. Since February 2024, Hulu on Disney+ has allowed users to access both platforms in a single interface if subscribed to the bundle.
This move reflects a broader industry trend toward streaming consolidation, as services aim to adapt to rising costs, password sharing restrictions, and audience fragmentation.
Disney also confirmed new pricing: the standalone ESPN app will cost $29.99/month, while the full Disney+, Hulu, and ESPN bundle will be $35.99/month with ads, or $44.99/month without ads on Disney+ and Hulu.
The new unified platform marks Disney’s next step in evolving the streaming landscape.
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