Jamie Lee Curtis has expressed concern about the long-term impact of the cosmetic industry on women's perceptions of ageing and beauty. In a recent interview with The Guardian, Curtis criticised the growing trend of surgical and digital appearance alteration, calling it a “disfigurement of generations of predominantly women.”
The 66-year-old actress, known for her roles in Freaky Friday and Halloween, stated she has used strong language, including the word “genocide,” to describe what she sees as the erasure of natural human appearance. She clarified that while this term is provocative, it reflects her deep concern about societal pressures on women to change how they look.
Curtis also criticised the influence of artificial intelligence and beauty filters, explaining that such tools contribute to unrealistic standards. “Better is fake,” she said, highlighting how digitally enhanced images can subtly alter self-perception and public expectations.
Despite her strong stance, Curtis emphasised she does not criticise individuals who choose cosmetic procedures. “It’s not my job to give my opinion; it’s none of my business,” she noted, adding that once people begin altering their appearance, the process can become difficult to stop.
Curtis has previously discussed ageing in public life, including during a 2024 appearance on Today, where she described embracing her natural appearance as a mark of maturity. She emphasised the importance of being honest about thoughts and feelings as part of growing older.
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