WATCH: Doja Cat roasts Sydney Sweeney’s controversial American Eagle ad campaign

Doja Cat mocks Sydney Sweeney’s controversial American Eagle ad with viral TikTok parody.

Doja Cat has weighed in on one of the most debated celebrity ad campaigns of the year — and she’s done it in signature style. The Grammy-winning artist recently posted a TikTok parodying Sydney Sweeney’s American Eagle commercial, which has come under fire for its tone, visuals, and controversial messaging.

In the now-viral video, Doja mimics a line from Sweeney’s ad almost word-for-word, saying: “Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color. My jeans are blue.” She delivers the line with a deliberately exaggerated Southern accent and deadpan expression, drawing immediate comparisons to the original commercial. The parody, posted just days after backlash against the ad escalated, was widely interpreted as a dig at both the campaign and Sweeney’s performance.

@dojacat

my jeans are blee

♬ original sound - Doja Cat

The American Eagle ad, part of the brand’s fall 2025 denim campaign, features the Euphoria actress in full denim attire discussing inherited genetic traits before concluding with the pun, “My jeans are blue.” What was intended as a playful take on “jeans” and “genes” has instead sparked criticism, with many accusing the campaign of evoking eugenicist and racially insensitive imagery.

Sydney Sweeney x American Eagle, oh my god. pic.twitter.com/tDkeGT9R7G

— Sydney Sweeney Daily (@sweeneydailyx) July 24, 2025

Critics pointed to the emphasis on Sweeney’s blue eyes and white, blonde appearance as reminiscent of Aryan ideals, drawing comparisons to controversial Calvin Klein ads from the 1980s.

While some conservative outlets praised the ad as a nod to “traditional values,” many on social media condemned it. The backlash has been intense, with accusations that the campaign is tone-deaf and racially coded. American Eagle has not issued a public response, and Sweeney’s team has declined to comment.

Doja Cat’s parody prompted mixed reactions online. Some praised her for satirizing the ad’s questionable messaging, while others called her out over her own history with racially insensitive behavior. Critics cited past controversies involving Doja's participation in alt-right chat rooms and her complicated comments on race.

Still, her TikTok has added a new layer to the conversation — one of viral critique, humor, and cultural reflection, as the internet continues to unpack the implications of the ad campaign.