Gordon Ramsay is turning up the heat outside the kitchen with a sizzling new gig, appearing in a major Burger King advert. The celebrity chef, 58, has reportedly signed a lucrative six-figure deal to lend his signature fiery charm to the fast-food giant’s latest campaign.
Ramsay was spotted filming the commercial on July 8 outside a Burger King branch in Reading, Berkshire, close to the Madejski Stadium. According to The Sun, the campaign will play on his famously bombastic personality, something fans know well from his TV shows like Hell’s Kitchen and MasterChef US.
“As someone who has a reputation for being fiery, he seemed like the perfect choice for a restaurant whose products are famous for being flame grilled,” a TV insider told the outlet.
Ramsay's partnership with Burger King is a high-profile addition to his already impressive career. With an estimated net worth of £176 million, he remains one of the most recognisable chefs globally. However, he recently admitted that fame comes at a price. In an interview with The Times, he shared, “Fame brings nonstop attention… I can put on a cap and dark glasses in the UK, but over there [in the US], the moment you open your mouth they recognise the accent.”
Despite the glitz, Ramsay still shies away from certain aspects of his culinary empire. He revealed on The Savoy Originals podcast that he has only dined at his Michelin-starred Restaurant Gordon Ramsay twice in 25 years. “It’s too posh for me,” he said, noting that while the restaurant is special for guests, it’s not his style to be on the receiving end of such indulgence.
Whether it’s commanding a kitchen or stealing scenes in an ad, Ramsay’s flame shows no signs of flickering out.
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