BLACKPINK is back with fresh music, dropping the teaser for their new single ‘Jump’ just days after unveiling the track live during the kickoff of their Deadline World Tour in South Korea.
The teaser, released on July 7, features sleek visuals of a city filled with BLACKPINK billboards, with each member - Rosé, Lisa, Jennie, And Jisoo - featured in edgy black outfits. As the beat intensifies, the clip ends with a glimpse of ROSÉ staring into the camera before announcing the full music video’s premiere: midnight ET on July 11.
‘JUMP’ marks the group’s first new release since 2023’s ‘The Girls,’ which was created for Blackpink The Game. Their last full-length album, Born Pink, dropped in 2022 and topped the Billboard 200.
After time spent focusing on individual projects, the members reunited on July 5 and 6 for two electrifying performances at Goyang Sports Complex. The song ‘Jump’ was performed twice at the opening concert, setting the tone for their globe-spanning tour. BTS’ J-Hope was among the notable attendees.
Their next tour stop will be at Los Angeles’ SoFi Stadium on July 12 and 13, with more new music hinted to follow. Blackpink’s return is being met with massive anticipation, both for the ‘Jump’ video and for what comes next.
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