Actor Harris Dickinson has been named the first male ambassador for Hailey Bieber’s skincare brand, Rhode, starring in the campaign for its newest product: Glazing Mist. The announcement was made Monday alongside a striking black-and-white visual rollout, which shows Dickinson applying the mist — described by Rhode as a “superfine spray that hydrates and refreshes for a next-level glowy finish.”
Dickinson, known for roles in Beach Rats (2017), The King’s Man (2021), and Triangle of Sadness (2022), most recently appeared opposite Nicole Kidman in Babygirl. His inclusion in the Glazing Mist campaign aligns with Rhode’s latest launch, while also highlighting his rising presence in both film and fashion, having worked with luxury brands like Loewe and Dior. Social media reactions to the campaign have been swift, with fans drawing playful comparisons between Dickinson’s viral milk-drinking scene in Babygirl and the mist’s dewy aesthetic.
Glazing Mist launches June 24 for $30 exclusively on rhodeskin.com. Formulated with key ingredients such as ectoin (a moisture binder), a ceramide trio, beta-glucan, panthenol (vitamin B5), and magnolia extract, the product aims to hydrate, soothe, and protect the skin barrier. It is vegan, cruelty-free, fragrance-free, dermatologist- and ophthalmologist-tested, and has received the National Eczema Association’s Seal of Acceptance.
Rhode’s decision to feature Dickinson reflects a broader shift toward gender-inclusive beauty marketing. Traditionally centered on Bieber and female-identifying influencers, the brand is now expanding its reach. Since its 2022 launch, Rhode has gained attention for its limited product drops, sleek packaging, and social-media-driven campaigns. That growth culminated in e.l.f. Beauty’s recent $1 billion acquisition of the brand, with Bieber remaining as chief creative officer.
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