FinMin praises rising consumer confidence

Ipsos Q2 survey shows strongest economic optimism in six years

ISLAMABAD:

Finance Minister Muhammad Aurangzeb welcomed on Sunday the findings of the Ipsos Consumer Confidence Survey for the second quarter of 2025, calling it a strong affirmation of the improving economic outlook and public sentiment across Pakistan.

A press release issued by the Finance Ministry said that Aurangzeb welcomed the survey findings, saying that those were a timely validation of Pakistan's economic direction and a clear signal that the country was on a steady path toward recovery and resilience.

Ipsos is an international market research firm that gathers insights on consumer behaviour, public opinion, and market trends. The firm uses methods like online polls, interviews, and focus groups across 89 countries.

The survey reveals a significant surge in consumer confidence, with 42 per cent of Pakistanis now believing that the country was heading in the right direction – the highest level recorded in six years. Perceptions of the economy being strong had also reached their most favourable levels since August 2019.

Aurangzeb noted that this encouraging data reflected the success of the government's disciplined and targeted macroeconomic strategy implemented over the last 14 months.

"The stabilisation of key economic indicators, including the containment of inflation, strengthening of the exchange rate, rebuilding of foreign exchange reserves, and improved fiscal discipline has created a foundation for renewed public trust and economic recovery," he added.

He highlighted that consumer confidence in making major purchases and investments has doubled compared to the same period last year, indicating that households were beginning to feel more secure in their financial prospects.