Jeep has revealed the first details and image of its new Cherokee SUV, set to launch later this year as part of efforts to reverse declining sales.
The new midsize SUV from the Stellantis-owned brand will include a hybrid powertrain option, though the company has yet to clarify whether this will be a traditional hybrid or a plug-in hybrid electric vehicle (PHEV).
Jeep currently offers PHEV models in its SUV range.
Bob Broderdorf, Jeep’s CEO, said in a statement: "The all-new Jeep Cherokee headlines our efforts to deliver more product, innovation, choice and standard content to customers than ever before. Jeep Cherokee will boast competitive pricing that strikes at the core of the largest vehicle segment and sits perfectly between Jeep Compass and Jeep Grand Cherokee to bolster our winning mainstream lineup."
Affordability has posed a challenge for Jeep amid rising prices.
The entry-level 2022 Cherokee model started at approximately $30,000, close to the current Jeep Compass price of around $27,000. The 2025 Grand Cherokee begins at roughly $36,500.
Jeep has yet to disclose further details about the vehicle, including where it will be manufactured.
Industry analysts and union officials anticipate production will take place at a plant in Mexico—a decision made before the election of President Donald Trump and the implementation of 25% tariffs on imported vehicles to the US.
The previous generation Cherokee was produced at a facility in Illinois, which has been idled since early 2023 following discontinuation amid cost-cutting and production realignment.
The cancellation of the Cherokee and the smaller Renegade SUV after the 2023 model year contributed to Jeep’s ongoing sales decline.
Jeep has faced six consecutive years of falling US sales, reporting a 10% decline in the first quarter of 2025.
The Cherokee’s launch is expected to be a key focus for incoming Stellantis CEO Antonio Filosa, who previously led Jeep’s turnaround efforts before his promotion to oversee the company’s Americas region.
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